Datatel Strengthens and Expands Its Enterprise CRM Solution with New Higher Education Recruitment Product

FAIRFAX, Va. - September 14, 2009 - Datatel has strengthened its position in the higher education constituent relationship management (CRM) market with the introduction of Datatel Recruiter(tm) - the latest addition to the company's Enterprise CRM solution. Datatel Recruiter enables admissions office personnel to build strong and lasting relationships with prospective students throughout the admissions process and beyond.

"CRM is becoming an important strategic investment for higher education institutions," said Nicole Engelbert, Lead Analyst of Vertical Markets Technology at the Datamonitor Group, and author of the study "CRM in the Higher Education Market."

"An enterprise-class CRM helps to bring together data from three crucial areas: recruitment, retention, and development," continued Engelbert. "Right now, however, the economic downturn is prompting many institutions to focus CRM on recruitment activities in order to manage the influx of applications and to navigate uncertainty in admissions yield models more effectively."

Datatel's Enterprise CRM solution reaches beyond the realm of admissions and manages the complete student lifecycle - from suspect to alumni. With the addition of Datatel Recruiter, Datatel brings even greater CRM value and integration to the market.

Datatel's Enterprise CRM solution incorporates comprehensive consulting services and sophisticated tools that improve constituent satisfaction and productivity across all areas of the institution. This includes true integration with the database of record, reporting and analytics, and dynamic vertical workflows that supply the institution with a unique and powerful view of constituents, enabling admissions professionals to make smart decisions that lead to greater constituent satisfaction.

"Let's face it, great customer service doesn't stop once a student enrolls," said Datatel Chief Client Officer Liz Murphy when asked about Datatel's holistic CRM approach. "CRM is a strategy to improve customer satisfaction enterprise-wide. It starts the moment a student visits your website and continues indefinitely. The more insight your institution has about its interactions with prospective students, parents, alumni, current students - really everyone - the better and stronger the ties will be, and the better the outcomes will be - top-quality enrollment, improved retention rates, increased donations, and overall greater satisfaction."

Datatel Recruiter supplies the admissions office with the information it needs to make smart decisions and stay on target to reach enrollment goals. Datatel Recruiter includes a complete 360-degree view of all interactions with prospective students; reporting and analytics; communications and event management; list segmentation and targeting; data integrity; and communication personalization.

About Datatel, Inc.

Datatel is the industry's most experienced provider of technology products, services, and insight

to higher education. Colleges, universities, and technical schools across North America partner with Datatel to construct Strategic Academic Enterprises dedicated to achieving student success. The company has focused exclusively on higher education since 1979, and its technology is used by nearly 800 institutions serving more than five million students. For more information, visit www.datatel.com.

(c)2009 Datatel, Inc. All rights reserved. Datatel and Strategic Academic Enterprise are trademarks or registered trademarks of Datatel, Inc. All other names, products, and services mentioned are the trademarks or registered trademarks of their respective companies.

About EDUCAUSE Corporate Press Release Service Submit		Datatel Strengthens and Expands Its Enterprise CRM Solution with New Higher Education Recruitment Product FAIRFAX, Va. - September 14, 2009 - Datatel has strengthened its position in the higher education constituent relationship management (CRM) market with the introduction of Datatel Recruiter(tm) - the latest addition to the company's Enterprise CRM solution. Datatel Recruiter enables admissions office personnel to build strong and lasting relationships with prospective students throughout the admissions process and beyond. "CRM is becoming an important strategic investment for higher education institutions," said Nicole Engelbert, Lead Analyst of Vertical Markets Technology at the Datamonitor Group, and author of the study "CRM in the Higher Education Market." "An enterprise-class CRM helps to bring together data from three crucial areas: recruitment, retention, and development," continued Engelbert. "Right now, however, the economic downturn is prompting many institutions to focus CRM on recruitment activities in order to manage the influx of applications and to navigate uncertainty in admissions yield models more effectively." Datatel's Enterprise CRM solution reaches beyond the realm of admissions and manages the complete student lifecycle - from suspect to alumni. With the addition of Datatel Recruiter, Datatel brings even greater CRM value and integration to the market. Datatel's Enterprise CRM solution incorporates comprehensive consulting services and sophisticated tools that improve constituent satisfaction and productivity across all areas of the institution. This includes true integration with the database of record, reporting and analytics, and dynamic vertical workflows that supply the institution with a unique and powerful view of constituents, enabling admissions professionals to make smart decisions that lead to greater constituent satisfaction. "Let's face it, great customer service doesn't stop once a student enrolls," said Datatel Chief Client Officer Liz Murphy when asked about Datatel's holistic CRM approach. "CRM is a strategy to improve customer satisfaction enterprise-wide. It starts the moment a student visits your website and continues indefinitely. The more insight your institution has about its interactions with prospective students, parents, alumni, current students - really everyone - the better and stronger the ties will be, and the better the outcomes will be - top-quality enrollment, improved retention rates, increased donations, and overall greater satisfaction." Datatel Recruiter supplies the admissions office with the information it needs to make smart decisions and stay on target to reach enrollment goals. Datatel Recruiter includes a complete 360-degree view of all interactions with prospective students; reporting and analytics; communications and event management; list segmentation and targeting; data integrity; and communication personalization. About Datatel, Inc. Datatel is the industry's most experienced provider of technology products, services, and insight to higher education. Colleges, universities, and technical schools across North America partner with Datatel to construct Strategic Academic Enterprises dedicated to achieving student success. The company has focused exclusively on higher education since 1979, and its technology is used by nearly 800 institutions serving more than five million students. For more information, visit www.datatel.com. (c)2009 Datatel, Inc. All rights reserved. Datatel and Strategic Academic Enterprise are trademarks or registered trademarks of Datatel, Inc. All other names, products, and services mentioned are the trademarks or registered trademarks of their respective companies. Login or register to post comments
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