SunGard Higher Education Announces Extended Constituent Relationship Management Capabilities for its Banner Enrollment Management Suite

Datamonitor Analyst Opinion Supports New Banner Relationship Management Direction

MALVERN, Pa., Sept. 10, 2009 — SunGard Higher Education has introduced Banner Relationship Management, a constituent relationship management (CRM) solution designed to help institutions of higher education target and engage their key constituents personally and effectively. SunGard Higher Education’s new Banner Relationship Management solution better addresses the challenges and complexities of engaging constituents beyond recruiting and admissions to include engaging and retaining students and staying connected to alumni. Banner Relationship Management is the core CRM solution in SunGard Higher Education’s Banner Enrollment Management Suite.

Datamonitor Analyst Nicole Engelbert published an opinion on SunGard Higher Education’s new Banner Relationship Management solution. “Datamonitor believes this change represents big news in the CRM space for higher education and a turning point for SunGard Higher Education. To date, CRM solutions for higher education fall into two categories. The first category includes solutions that address higher education-specific departmental or interaction needs in areas such as admissions or advancement, and the second focuses on more general solutions that provide comprehensive, institution-wide CRM capabilities. The challenge for higher education has been the relative absence of solutions that bridge these approaches in a meaningful way by leveraging the positives (such as attention to the unique needs of institutions and capability to support multiple departments) while mitigating the negatives (limited long-term flexibility and the need for considerable customization). Datamonitor anticipates that as the Banner Relationship Management solution develops, it will increasingly fill this gap in the competitive landscape and drive demand for institution-wide CRM implementations by offering colleges and universities a much needed option that does not compromise on industry specificity and solution quality.”

The complete Datamonitor opinion on the Banner Relationship Management product is available at www.sungardhe.com/datamonitor.

“Constituent expectations for how and when they want to engage with institutions are constantly changing,” said Mark Zimmerman, product manager, SunGard Higher Education. “Higher education should look at CRM strategy as part of a bigger picture to become more successful in building and fostering lifetime relationships. Banner Relationship Management provides the tools to help institutions transform their enrollment management efforts into a rich environment of relationships and engagements that extend throughout the entire constituent lifecycle from recruiting prospects to retaining students to connecting with alumni.”

The SunGard Higher Education Banner Relationship Management product, part of the Banner Enrollment Management Suite, is available today. For more information visit www.sungardhe.com.

About SunGard Higher Education

SunGard Higher Education provides software, systems integration, strategic consulting and technology management services to help colleges and universities build, unify and manage their digital campuses. Bringing together people, processes and technology, SunGard Higher Education assists 1,600 colleges, universities, campuses, foundations and state systems strengthen institutional performance through improved constituent services, increased accountability and better educational experiences. Visit www.sungardhe.com.

About SunGard

SunGard is one of the world’s leading software and IT services companies. SunGard serves more than 25,000 customers in more than 70 countries.

SunGard provides software and processing solutions for financial services, higher education and the public sector. SunGard also provides disaster recovery services, managed IT services, information availability consulting services and business continuity management software.

With annual revenue exceeding $5 billion, SunGard is ranked 435 on the Fortune 500 and is the largest privately held business software and services company on the Forbes list of private businesses.

Based on information compiled by Datamonitor, SunGard is the third largest provider of business applications software after Oracle and SAP.

Continuity, Insurance & Risk has recognized SunGard as service provider of the year an unprecedented six times. For more information, please visit SunGard at www.sungard.com.

*January 2009 Technology Vendors Financial Database Tracker http://www.datamonitor.com

Trademark information: SunGard, the SunGard logo and Banner are trademarks or registered trademarks of SunGard Data Systems Inc. or its subsidiaries in the U.S. and other countries. All other trade names are trademarks or registered trademarks of their respective holders.

About EDUCAUSE Corporate Press Release Service Submit		SunGard Higher Education Announces Extended Constituent Relationship Management Capabilities for its Banner Enrollment Management Suite Datamonitor Analyst Opinion Supports New Banner Relationship Management Direction MALVERN, Pa., Sept. 10, 2009 — SunGard Higher Education has introduced Banner Relationship Management, a constituent relationship management (CRM) solution designed to help institutions of higher education target and engage their key constituents personally and effectively. SunGard Higher Education’s new Banner Relationship Management solution better addresses the challenges and complexities of engaging constituents beyond recruiting and admissions to include engaging and retaining students and staying connected to alumni. Banner Relationship Management is the core CRM solution in SunGard Higher Education’s Banner Enrollment Management Suite. Datamonitor Analyst Nicole Engelbert published an opinion on SunGard Higher Education’s new Banner Relationship Management solution. “Datamonitor believes this change represents big news in the CRM space for higher education and a turning point for SunGard Higher Education. To date, CRM solutions for higher education fall into two categories. The first category includes solutions that address higher education-specific departmental or interaction needs in areas such as admissions or advancement, and the second focuses on more general solutions that provide comprehensive, institution-wide CRM capabilities. The challenge for higher education has been the relative absence of solutions that bridge these approaches in a meaningful way by leveraging the positives (such as attention to the unique needs of institutions and capability to support multiple departments) while mitigating the negatives (limited long-term flexibility and the need for considerable customization). Datamonitor anticipates that as the Banner Relationship Management solution develops, it will increasingly fill this gap in the competitive landscape and drive demand for institution-wide CRM implementations by offering colleges and universities a much needed option that does not compromise on industry specificity and solution quality.” The complete Datamonitor opinion on the Banner Relationship Management product is available at www.sungardhe.com/datamonitor. “Constituent expectations for how and when they want to engage with institutions are constantly changing,” said Mark Zimmerman, product manager, SunGard Higher Education. “Higher education should look at CRM strategy as part of a bigger picture to become more successful in building and fostering lifetime relationships. Banner Relationship Management provides the tools to help institutions transform their enrollment management efforts into a rich environment of relationships and engagements that extend throughout the entire constituent lifecycle from recruiting prospects to retaining students to connecting with alumni.” The SunGard Higher Education Banner Relationship Management product, part of the Banner Enrollment Management Suite, is available today. For more information visit www.sungardhe.com. About SunGard Higher Education SunGard Higher Education provides software, systems integration, strategic consulting and technology management services to help colleges and universities build, unify and manage their digital campuses. Bringing together people, processes and technology, SunGard Higher Education assists 1,600 colleges, universities, campuses, foundations and state systems strengthen institutional performance through improved constituent services, increased accountability and better educational experiences. Visit www.sungardhe.com. About SunGard SunGard is one of the world’s leading software and IT services companies. SunGard serves more than 25,000 customers in more than 70 countries. SunGard provides software and processing solutions for financial services, higher education and the public sector. SunGard also provides disaster recovery services, managed IT services, information availability consulting services and business continuity management software. With annual revenue exceeding $5 billion, SunGard is ranked 435 on the Fortune 500 and is the largest privately held business software and services company on the Forbes list of private businesses. Based on information compiled by Datamonitor, SunGard is the third largest provider of business applications software after Oracle and SAP. Continuity, Insurance & Risk has recognized SunGard as service provider of the year an unprecedented six times. For more information, please visit SunGard at www.sungard.com. *January 2009 Technology Vendors Financial Database Tracker http://www.datamonitor.com Trademark information: SunGard, the SunGard logo and Banner are trademarks or registered trademarks of SunGard Data Systems Inc. or its subsidiaries in the U.S. and other countries. All other trade names are trademarks or registered trademarks of their respective holders. Login or register to post comments
		© Copyright 1999-2009 EDUCAUSE Need Help? \| Feedback \| Privacy Policy
	Unless otherwise noted, EDUCAUSE holds the copyright on all materials published by the association, whether in print or electronic form. In certain cases the work remains the intellectual property of the individual author(s) (see Special Circumstances). Content from conference speeches, presentations, blogs, wikis and feeds reflect the opinions of the author, and not necessarily those of EDUCAUSE or its members.