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The New `Business' of Higher Education

Title:The New `Business' of Higher Education (ID: ERM0035)
Author(s):Gerald A. Heeger (American College of Education)
Topics:Higher Education Marketplace, Organizational Change
Origin:EDUCAUSE Review (2000)
Type:Articles, Papers, and Reports
Abstract:Leaders in higher education must address change as they would any other managerial challenge, and they must recognize that new markets and the appeal to new money require completely new organizational--and business--models.
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