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Effective E-Relationship Management

Effective E-Relationship Management

Title:Effective E-Relationship Management (ID: EDU0125)
Author(s):Tim Bete (University of Dayton) and Suzanne Petrusch (University of Dayton)
Topics:E-mail and Messaging, Student Services
Origin:EDUCAUSE Annual Conferences (2001)
Type:Presentations and Seminars
Abstract:The University of Dayton has enjoyed much success using one-to-one permission marketing and Web site personalization. This presentation examines how the University of Dayton is utilizing Web site and e-mail communication to achieve outstanding results in enrollment management as well as alumni activity and contributions.
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