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If We Call It Academic Analytics, Will They Come?

If We Call It Academic Analytics, Will They Come?

Title:If We Call It Academic Analytics, Will They Come? (ID: ENT09_171134)
Author(s):John L. Gohsman (University of Michigan-Ann Arbor)
Topics:Academic Analytics, Business Intelligence, ENT09
Origin:Enterprise Technology Conferences (05/04/2009)
Type:Presentations and Seminars
Abstract:Corporations call it business intelligence, or BI. Higher education likes to call it academic analytics. Is it all in the name? Then why is higher education slower to adopt BI as a competitive tool and to improve decision making? Hear what the University of Michigan is doing to improve decision making and drive adoption of BI.
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