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Immersive Marketing for Libraries: Alternate Reality Games and Library Orientations

Immersive Marketing for Libraries: Alternate Reality Games and Library Orientations

Title:Immersive Marketing for Libraries: Alternate Reality Games and Library Orientations (ID: EDU07295)
Author(s):Jeremy Donald (Trinity University) and Jason Hardin (Trinity University)
Topics:EDUCAUSE2007, Games and Gaming, Information Discovery and Retrieval, Interaction and Engagement, Students
Origin:EDUCAUSE Annual Conferences (10/23/2007)
Type:Presentations and Seminars
Abstract:

Trinity University's Coates Library adapted an immersive marketing campaign strategy known as an alternate reality game when designing the library's 2006 new student orientation. Objectives emphasized critical thinking skills, orientation to the online and physical environments, interactions with librarians, and entertaining engagement.

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