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Marketing on a Shoestring: A Case Study

Marketing on a Shoestring: A Case Study

Title:Marketing on a Shoestring: A Case Study (ID: MAC08065)
Author(s):Elizabeth A. Evans (University of North Carolina at Chapel Hill)
Topics:Customer Service, EDUCAUSE_MARC08, Marketing, Support Services, User Training
Origin:Mid-Atlantic Regional Conferences (01/15/2008)
Type:Presentations and Seminars
Abstract:

We frequently expect that users will flock to our services with little effort on our part. Sometimes that works. When it doesn't, this presentation may help. It will describe how UNC-Chapel Hill rolled out a new computer-based training service with a dramatic increase in the number and variety of users.

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Shoestring_Marketing
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