Podcasting: A New Technology in Search of Viable Business Models
| Title: | Podcasting: A New Technology in Search of Viable Business Models (ID: CSD4314) | | Author(s): | Sheri Crofts, Jon Dilley, Andrew Retsema, Mark A. Fox (Indiana University South Bend) and Bob Williams | | Topics: | Copyright, Podcasting | | Source: | First Monday | | Origin: | Community Contributions (2005) | | Type: | Articles, Papers, and Reports | | Abstract: | Podcasting has become popular as it allows listeners to time–shift content, i.e., to listen — when it suits them — to radio–like programming on portable MP3 and related devices. Dissatisfaction with traditional radio — which has too much advertising and is perceived to have generic programming — is fueling interest in programming that better meets the individual needs and interests of consumers. Podcasting represents a shift from mass broadcasting to on–demand personalized media. We look at the development of podcasting technology, the social context within which this development has occurred, and outline the legal constraints that podcasters face. Then we examine some business models for podcasting. | | View this resource: | |
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