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Soft Power and Higher Education

Soft Power and Higher Education

Title:Soft Power and Higher Education (ID: FFP0502S)
Author(s):Joseph Nye (Harvard University)
Topics:Globalization, Policy and Law, Policy and Law: Federal
Source:Forum for the Future of Higher Education
Origin:Forum for the Future of Higher Education (2005)
Type:Articles, Papers, and Reports
Abstract:Soft power is the ability to get what you want through attraction rather than through coercion or payments. Joseph Nye, who coined the term "soft power", explains why it is becoming more important, largely due to globalization and the communication revolution.
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