Plan Your 2013 Involvement with EDUCAUSE

OPEN DOORS. That’s the EDUCAUSE Effect. We provide a multitude of ways to reach your audience, increase visibility, establish credibility, and gain recognition. Whether you’re looking to reach a particular audience or plan your marketing budget around year-round opportunities, we can help you get started. 

Targeting Your Audience

Developing relationships and establishing credibility are a big part of successful selling. By focusing your sponsorship on a particular audience, you can make a long-term impression and ensure that your products and services are top of mind when they are ready to purchase technology and related products. Here are some examples of targeting your key audience more effectively.

Sample CIO/Senior IT
Leader Package

Reach the CIOs and senior IT leaders who are responsible for leading enterprise/administrative information technology at institutions around the globe. These opportunities put you front and center with key decision makers:

• CIO Roundtable Sponsorships (five regional meetings)
• Enterprise Conference Sponsorship
• Leadership Program (EDUCAUSE Institute) Sponsorship
• EDUCAUSE 2013 CIO Lounge Sponsorship

Sample Teaching and Learning Package

If your company provides products or services within the teaching and learning sector, take advantage of EDUCAUSE's diverse range of opportunities to reach the leading higher education professionals:

• ELI Annual Meeting Doctorate Level Sponsorship
• ELI Annual Online Meeting Sponsorship
• Learning Technology Leadership Program (EDUCAUSE Institute) Sponsorship
• ELI Webinar Sponsorship (one per month)
• ELI Focus Session Sponsorship (two per year)

Sample Future Leaders Package

Looking to invest in the professional development and recognition of today's and tomorrow's IT leaders? These opportunities demonstrate your affinity with colleges and universities and give you an opportunity to affect the future of higher education:

• New IT Managers Program (EDUCAUSE Institute) Sponsorship
• EDUCAUSE Rising Star Awards Sponsorship
• Fellowship Program Sponsorship
• EDUCAUSE 2013 Community and Constituent Group Lounge Sponsorship
• EDUCAUSE Review Advertising

Sample Online Package

Online opportunities provide a fast and effective way for potential customers to connect with your organization through links to your website or product information:

• Regional Conference Online Sponsorships (three meetings per year)
• EDUCAUSE Sprint Sponsorship
• EDUCAUSE 2013 Online Presentation or Sponsorship
• EDUCAUSE Review Online Banner Ads
• EDUCAUSE Review Online Table of Content Email Sponsorship

Extending Your Reach

Whatever your budget, EDUCAUSE can help you reach your target audience throughout the year. These sample packages give you an idea of how you can put your marketing dollars to work to achieve maximum visibility. Based on your goals and budget, you can create a custom package to meet your needs.

Put the EDUCAUSE Effect to Work for Your Company

Partner with EDUCAUSE in 2013 and expect to see:

• Your Message: HEARD -- EDUCAUSE Conferences are the ideal way to reach your target audience, in the way that best showcases your product and communicates your brand messages.
• Your Influence: GROWING -- Sponsorship of EDUCAUSE programs demonstrates your affinity with colleges and universities and your support of higher education, gaining you recognition and positively impacting your higher education prospects.
• Your Brand: SEEN -- EDUCAUSE Review advertising puts your message front and center with higher education leaders who turn to this esteemed and award-winning magazine for reliable information on the latest information technology developments and trends.
• Your Commitment: RECOGNIZED -- The EDUCAUSE Corporate Membership and Partner Program enables you to maximize brand awareness and show support of the higher education community while providing you with valuable discounts on conference fees, advertising, and other free access to EDUCAUSE products.