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Thursday
Oct 25th, 2007
2:20 PM - 3:10 PM
Room 401
Mountain Time
Session Type: Track 3
Trinity University's Coates Library adapted an immersive marketing campaign strategy known as an alternate reality game when designing the library's 2006 new student orientation. Objectives emphasized critical thinking skills, orientation to the online and physical environments, interactions with librarians, and entertaining engagement.
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