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Oct 29th, 2008
2:15 PM - 3:05 PM
West Hall WF5
Mountain Time
Liberally paraphrasing the great American war general Dwight Eisenhower, in war, planning is everything; in battle, plans go out the window. Effective crisis communications demand significant planning. Once you're in a crisis event, instinctive reaction and reliance on experience take over. Come to this session to understand Virginia Tech's crisis communications response to a tragedy for which no one can prepare.