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Wednesday
Nov 7th, 2012
1:30 PM - 2:30 PM
Mountain Time

Words like "assessing," "measuring," "evaluating," and "testing" are commonplace in academia's vernacular but rarely appear in conversations regarding alumni relations, marketing, and student recruitment. Learn how the University of Colorado Denver changed the discussion to include terms like "data driven," "quantitative analysis," and "ROI" by implementing Microsoft Dynamics CRM, Google Analytics, and Microsoft SharePoint to track and optimize all student recruitment marketing efforts with a small team of four.

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