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Oct 1st, 2014
2:40 PM - 3:30 PM
Meeting Room W300
Eastern Time
The mobile-born generation is born and raised on mobile devices. They not only require mobile apps but also demand the best possible mobile experience. Make over your university's mobile experience and move to being a mobile thought leader. Learn how three top universities have already done it.

OUTCOMES: Investigate how to attract and recruit the brightest mobile-born students by using advanced mobile apps * Explore ways to engage and retain the mobile-born through the best possible mobile app experience * Discover how to prepare the mobile-born for success with a citizen development and mobile software program