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Competing with free again again
In journalism there's a phenomenon called "burying the lead", where the writer relegates the most important part of the story to the middle of the article. Example from yesterday's news: In a Guardian item headlined "Survey sees hope for music against pirates", the quotable quote is hidden in the third paragraph:
"Despite the ubiquity of free music, there's a real willingness by consumers to pay for music products if the package is right."
The speaker is Alexander Ross, partner in the UK entertainment-industry law firm Wiggin LLP. They helped produced the survey, whose results are reported in Digital Music Report 2008.
The people buying this report could have gotten the same advice for free nearly two years ago from Disney CEO Bob Iger:
MPAA meets turnitin.com
Following up on the report from my colleague Anna Gould about last Wednesday's hearing on the Higher Education Opportunity Act (HEOA): During his testimony, the MPAA's Stewart McLaurin promoted his organization's new, improved Briefing Book on Campus Digital Piracy. Two pages of this full-color brochure are devoted to the HEOA, and my attention was grabbed by these two paragraphs: