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Cable TV is trying to figure out the new campus model

Created by Gregory H. Smith (George Fox University) on April 14, 2006

We are moving forward with new video distribution services and the technology price has dropped dramatically since we began the process. With the money we saved I can now afford to buy more content, specifically I have been asked to acquire some cable TV channels to multicast on campus. Great, if I can buy 100 channels for $8 a door then I should be able to buy 5 channels for a realistic price. Wrong...but there is hope. I was encouraged to hear that Comcast has begun to discuss this new business model and they can use all the feedback they can get. I do sense that they have been caught a little offguard by the fact that consumers do have the ability to dictate product packaging. Maybe they can catch some clues from song vs. album sales. Plus I think they are still a bit surprised by the fact the college students no longer consider live TV as a priority. We just want enough channels to stay in touch and offer some educational value. Maybe they will figure out some sort of IPTV net bandwidth meter as a billing mechanism, but by then they will have lost the market. So for now we should be aware that a new market price will need to be established. How about $100 per cable channel per month per 1000 possible viewers. Let the bidding begin.


 
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