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Learning from the Future - EDUCAUSE Mid-Atlantic Regional Conference Opening General Session

Created by Lida L. Larsen (EDUCAUSE) on March 5, 2008

Summary of the EDUCAUSE Mid-Atlantic Regional Conference Opening General Session, January 15, 2008.

Learning from the Future
Malcolm B. Brown
, Director of Academic Computing, Dartmouth College

Abstract:   With information technology evolving at a seemingly breakneck pace, trying to predict the future of IT seems every bit as daunting as predicting movements of the stock exchange. Yet we as IT professionals must plan appropriately for new and emerging technologies that have relevance for teaching, learning, and creative expression. The Horizon Report, a project of the New Media Consortium and the EDUCAUSE Learning Initiative, is one of many tools we have to help us map the future to the present. In this presentation we will consider ways tools like the Horizon Report can help us chart our course.

This session was recorded for podcast and is available at http://connect.educause.edu/blog/gbayne/educausepodcastlearningfr/46108

A pdf of the slides are available at http://www.educause.edu/MARC08/Program/13415?PRODUCT_CODE=MARC08/GS01

The Horizon Report is available at http://www.nmc.org/horizon

Malcolm Brown began his presentation by adding a subtitle to his presentation so that it read:  Learning from the Future, or how I learned to stop worrying and embrace hyperchange

And with apologies to George Santayana (Life of Reason) he revised his famous quotation to say: “Those who cannot learn from the future are condemned to miss it.”

Brown said it would be good if the topic could be characterized with just one word.  In the 1960s film, The Graduate, that word was plastics.  The word today with respect to change and innovations might be Google – these words indicate a boundless energy to innovate and bring new things on board.

Innovation is the way we learn from the future, by change and anticipating innovation, not just building a better mousetrap.  Innovation is defined as a new method, idea, or product.  A few synonyms for innovation are change, alteration, revolution, upheaval, and shake-up.

Innovation is change and change is innovation, ergo, innovation happens.

Innovation is edgy, risky enterprise, a pain, lots of fun, overrated, underrated, but – is it cool?

Brown used a photo of a Cane toad (the environmentally disastrous Australian amphibian with toxic skin and no predators) as the response face to innovation with reactions such as “what?!?  We have to upgrade again!” and “you IT people always need money” to indicate that sometimes innovation is downright ugly.

But he went on to say that innovation can be “cool” and described the dimensions of innovation.  Both the stapler and the electronic voting machine were innovations but it is hard to claim which is a major innovation and which is a minor innovation.

Innovation can be

  • Incremental (evolutionary) or sweeping (revolutionary)
  • Reinforcing or disruptive
  • Small scope or large scale
  • Current paradigm or emerging paradigm

Brown said context determines the dimensions of the innovations and innovations are always embedded in context.

Diffusion:

Quoting diffusion theory from The Diffusion of Innovations by Everett Rogers, he described the elements of diffusion to be:

  • Innovation
  • Communication via channels
  • Time
  • Within a social system

He offered an illustration of diffusion which was the expansion/diffusion of courses in a course management system.  The dimensions of diffusion, as Brown sees it, control the rate of propagation and are

  • Relative advantage of the innovation - Is this new gizmo? with a large or small advantage?
  • Compatibility – Is it compatible with what you are doing now?
  • Complexity – How complex is the innovation and it’s potential implementation?
  • Trialability – Can we try it out?  With minimal risk?
  • Observability – watch what happens – has my colleague tried it out and survived –much like penguins gather at the water’s edge until one falls in and the others watch to see if it gets eaten.

Brown said that, for an innovation to be diffused, it must be sustained, nurtured, cultivated, and revised.

Paradigms

Thomas Kuhn, whose 1962 seminal work on the structure of scientific revolutions brought paradigm and paradigm shift to our common language, set out in his Kuhnian paradigms the following elements:

  • Set of beliefs or consensus
  • Coherent
  • Shared implying community
  • The paradigm gives us our agenda – the bases for research and problem solving

Brown gave an example.  As we’ve asked “what is light?” over the centuries the pace at which technology increases, the pace in the change of paradigms increases

  • Newton in the 17th century thought it was material corpuscles
  • Young & Fresnel in the 19th century thought it was transverse wave motion
  • Einstein & Planck, in the 20th century thought it was quantum mechanical

Lord Kelvin said “There is nothing new to be discovered in physics now.  All that remains is more and more precise measurement” but Brown argues that this is within a paradigm.  When observation shows disruption then we switch to a new paradigm.

Education becomes learning  as it moves from transmission (publishing, big content, authority, control) to collaborative learning (participation, micro-content, cooperation)

Hyper-change can be a period of

  • Rapid paradigm shift or
  • Multiple shifts going on at the same time or
  • A gradual major shift or
  • Some combination of all three

Brown referenced The Innovator’s Dilemma by Clayton Christiansen

Sustaining innovations are incremental, established paradigm, valued by the current customer, and are predictable

Disruptive innovations under-perform, are a new paradigm or quest of a new paradigm,

appeal to a niche group, and are unpredictable.

His example was the natural ice harvesting industry that went from shipping 7 tons in 1806 to 150 tons by 1850.  With ice cutting innovations they increased production and harvest and by 1870 14 firms in Boston were shipping 700 tons.  As there were cost differentials in shipping to the south, ice plants were created within the South.  The Boston firms only needed to harvest 200 tons by 1886 because of better shipping methods. However, the 1930s coup de grace was the invention of the electric refrigerator which caused the demise of the natural ice harvesting industry by 1945.

The lessons from this example were

  • Failure to recognize the implications of the ice plant innovation
  • Creativity was directed toward defending and enhancing existing methods
  • Demise was obscured by a growing market for ice
  • Success tends to entrench us and cause our own downfall

Sustaining innovation works within the current paradigm

Disruptive innovation works within a new paradigm

We have to be careful about putting all of our energies into the current paradigm and the business at hand.  We need to put some of our energies into discovering new paradigms outside our day-to-day work.

Technology and the future

  • “Technology has often played a vital role in the emergence of new science” (Thomas Kuhn)
    • Discover Magazine says – “Discoverà Science, Technology, and the Future”
    • The Graduate (1960) said “there’s a great future in plastics” (Plastics today include light emitting polymers, rolled up screens, wearable TVs, videophones, and cars changing colors.)

Success and Failure

Brown gave examples of a number of innovations that were failures.  The reasons for failures were:

  • Key missing technologies (or underperforming technology)
  • Problems in scaling production
  • Economic power of rivals
  • Timing is wrong
  • Prejudice - timing is wrong – why ethanol fuel is in favor now but not earlier.

Brown suggests we can foster innovation by scanning the horizon for a good model.  We should be on the lookout all of the time for new developments.  It helps tremendously to be in tune with technology.  He described the annual Horizon Report Project that is a collaboration between the EDUCAUSE Learning Initiative and the New Media Consortium.  The Project goal each year is to ask the questions and identify six technologies that will have significant impact on learning and creative expression over one year, 2-3 years, and 4-5 years.

The Horizon Report Project board is eclectic.  It has multiple inputs/perspectives from higher education internationally, industry, museums, press, etc.  They use a process timeline that keeps them on track that includes Wiki orientations (establishing a collaboratory), press clippings & research questions (research phase), review of past reports, and then they rank and vote to confirm their short list.

Brown outlined the predictions from the Horizon Reports from 2004 to 2007.  The 2008 report was not available at the time of the presentation.

Each of the reports embeds the technologies within the context of the trends and challenges.   They provide real-world examples and offer additional readings.

The key trends for 2007 were

  • Rapid change is occurring for higher education
  • Increasing globalization
  • Information literacy as a growing challenge
  • Agreement that the faculty reward system is out of sync
  • Collective intelligence is pushing scholarship
  • Technology divergence between faculty and students

The key challenges for 2007 were

  • Assessing new forms of work and expression
  • Leadership within the higher education to exploit rapid change
  • Copyright and IP issues
  • Skill gaps between knowing tools and knowing how to create content
  • New forms of assessment needed for collaborative learning
  • Increasing pressure to deliver content to new technology formats/devices
  • Faculty rewards are out of sync with the technology

Brown suggests that good ways to use the Horizon Report to your benefit your institutions are

  • Give copies to senior administration
  • Form discussion groups
  • Model the HR methodology on your own campus
  • Act on it

Step One:  Scan for emerging technologies

  • Review the Horizon Reports
  • Network with folks in industry
  • Gartner reports
  • Watch your students
  • Watch your own kids
  • Data mine help desk reports
  • Form a local futures council
  • Read key publications such as the MIT tech review
  • Keep tabs on the Blogosphere.

Step Two:  Make it an explicit priority (Are they visited on us, or stumbled upon, or is it an explicit effort.)

  • Consult your local paradigms – how do you think about yourself.  Read your mission statements.  See where you spend your dollars.
  • Talk to your students.
  • Encourage staff to be a bit risky and innovate.
  • Fence off space (framework) for innovation – Google Mac Developer playground  - time off to look at innovation
  • Expect to fail -   Brown quoted Christensen’s Innovator’s Dilemma “Failure is intrinsic to the process of finding new markets for disruptive technologies”

Points:

  • The first time you might fail so you need to be persistent.
  • Fishing expedition illustration - expect to fail but increase your chances of success by getting the right bait, location, etc. 
  • Must be open but decide when enough is enough

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Q&A

Q:  When do you know when to stop going down a “bad” path?  When do you decide you have failed?

A:  Understand why something failed  - example:  HPs Kittyhawk drive – 1.8inch drive for PDA market (Newtons) that didn’t take it off but had no resources to dumb it down for the video game market.

Q:  How do you choose among possible innovations when you don’t have infinite resources?

A:  You should focus on your target audience. 

C:  You can’t just present the new technologies.  You need to get early adopters and get past disruptive stage.

C:  Faculty rewards are out of sync with the technology – they are based on refereed citations – but now the focus is shifting to collaborative/community based content

This session was recorded for podcast and is available at http://connect.educause.edu/blog/gbayne/educausepodcastlearningfr/46108

A pdf of the slides are available at http://www.educause.edu/MARC08/Program/13415?PRODUCT_CODE=MARC08/GS01

The Horizon Report is available at http://www.nmc.org/horizon


 
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