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Non-credit activity managment and CRM advice, experiences?
Hello all – we are in the very early stages of addressing two of the initiatives identified as most needed by our first-round EA exercise last year. The first is that of managing non-credit activities – continuing studies courses, continuing medical/dental education offerings, seminars, conferences, HR professional development and so on. The second is customer/student relationship management – really an essential component of the first for the units who market their activities to the community and a critical need for our Enrollment Services shared services center.
I’d very much like to hear from any of you who’ve already been down that road or are about to embark on a related journey.
Information Technology Services