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Policies about tracking responses to university communications
Our marketing and communication office distributes a semi-monthly email with brief synopses of, and links to more complete, campus news items. They are interested in tracking which articles are read to help them tailor content, or even determine whether the impact of the newsletter justifies continuing to produce it. They want to use an external mailing service that will provide them information about whether messages are read, and which articles are opened. The service they want to use provides the data in a spreadsheet that produces aggregated graphs, but also contains personally identified information that potentially could be used to determine who opened what. Some members of the administration are greatly concerned about this possibility. And, of course, it's likely that if this effort is successful other organizations on campus will want to use this or similar mechanisms for other purposes. If you have policies or guidelines on the use of such tracking procedures I'd appreciate pointers to them. Thanks. Ron Danielson Vice Provost and CIO ********** Participation and subscription information for this EDUCAUSE Constituent Group discussion list can be found at http://www.educause.edu/groups/.