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Web Support Org Structure
How is web support/development/strategy & branding handled at your institution?
Who owns what piece?
Our web marketing team reports to the VP for Institutional Advancement. There is also another unit “Communications and Marketing” reporting to the same VP. Basically, the folks on campus have two people to talk to for marketing which causes confusion from time to time.
We still struggle with content management and ownership issues resulting in outdated pages. The team’s primary focus is recruitment/enrollment marketing so other intranet web efforts and custom web apps development take a backseat or are low in priority on the laundry list.
I’d like to get some feedback/opinion/insight on alternative structures.
Chief Information Officer
phone 305-899-3600 • 800-756-6000, ext. 3600
11300 NE Second Avenue
Miami Shores, FL 33161
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Barry University - Miami Shores, FL (http://www.barry.edu)