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Dear colleagues, 

We are considering a  Facebook presence for IT communications.  From our past conversations, I recall success stories about IT communications that ride the shirt tails of the University's Facebook presence, and little mention of or success with Facebook accounts that are strictly  IT organization-based.  

I'm hoping those of you with Facebook experience can help our direction here at Princeton.  My current understanding (which admittedly may be wrong) is that the payoff for an organizational Facebook presence is little.  

Do any of you experience great success with an IT-organization Facebook presence?  If yes, I'd love to chat with you.  

All the best, 

Linda 


-- 
Linda Dereka
Senior Communications Coordinator & Strategist
Operations and Planning
Office of Information Technology
Princeton University
Phone: 609-258-5314
E-mail: dereka@princeton.edu

********** Participation and subscription information for this EDUCAUSE Constituent Group discussion list can be found at http://www.educause.edu/groups/.

Comments

Hi Linda,
For Rice, our Facebook presence is only a supplement, not a primary communications channel.  I'd be happy to share how we use Joe ITguy to reach students.  Faculty and staff have not responded to this channel in the past.

Carlyn Chatfield
Manager, IT Technical  Communications
Rice University
Houston, Texas 77005
713.348.481.l

On 4/3/2012 9:09 AM, Linda A. Dereka wrote:
Dear colleagues, 

We are considering a  Facebook presence for IT communications.  From our past conversations, I recall success stories about IT communications that ride the shirt tails of the University's Facebook presence, and little mention of or success with Facebook accounts that are strictly  IT organization-based.  

I'm hoping those of you with Facebook experience can help our direction here at Princeton.  My current understanding (which admittedly may be wrong) is that the payoff for an organizational Facebook presence is little.  

Do any of you experience great success with an IT-organization Facebook presence?  If yes, I'd love to chat with you.  

All the best, 

Linda 


-- 
Linda Dereka
Senior Communications Coordinator & Strategist
Operations and Planning
Office of Information Technology
Princeton University
Phone: 609-258-5314
E-mail: dereka@princeton.edu

********** Participation and subscription information for this EDUCAUSE Constituent Group discussion list can be found at http://www.educause.edu/groups/.

********** Participation and subscription information for this EDUCAUSE Constituent Group discussion list can be found at http://www.educause.edu/groups/.

Linda,
We're looking at the same objective.

Thinking in terms of objectives, what do you hope to accomplish?  I figure the audience segment you're hoping to reach is students, and maybe the young junior faculty/staff, since this reflects the audience age profile.  What are you thinking about diversity?  

In our communications strategies, we're thinking that use of Facebook will require a personal approach, authenticity, timeliness (ala Just in Time), and a sense of dialogue. Plus a commitment to sustain the effort over the long haul.  These are very different strategies from web and print communications.  Any thoughts on this?

It seems this is a hot topic right now with our CIO…. 
Cheers,
Rick Lesniak
UB IT Policy and Communications


Linda,

 

We are not using Facebook in IT but I did a survey of the students asking them if they would use Facebook for IT and I got an overwhelmingly answer of no.

 

The students felt:

 

It was one more place they had to look for information

They said they would not friend the University on Facebook that they felt Facebook was more for personal use and not business use

The students who work here in IT were afraid that it would become a second ticketing system that they would have to manage

 

We decided not to go with a Facebook page in IT with the results of the survey.

 

Hope this helps

 

Sandi

Ashland University

 

 

 

 

Linda –

 

About a year ago, our Communications and Marketing team committed energy to building our presence on Facebook and Twitter to see if social networking could evolve into a more effective communication with the campus.  One advantage is we can quickly get timely information out to those liking/following us.  The university and other units monitor these and will frequently retweet our tweets or posts and the distribution numbers then get to be significant.  Currently, we have 1,300+ followers on Facebook and 453 followers on Twitter.

 

At the end of the day, I’m not sure the return on the investment is worth the resources.  However, we are reaching people who would not visit our IT website for news articles.  So, we are staying the course for the time being and monitoring impact.

 

Lynette

 

*******************************************

Lynette Sherer, Program Coordinator

Information Technology Services

2680 Beardshear Hall

Iowa State University

Ames, IA  50011-2031

Phone:  515-294-6462

Fax:  515-294-6191

 

Hi Linda and all -

We have just under 100 individuals who are following our FB page. We don't see it as a major communications tool, but as a supplement. We have FB and Twitter linked through HootSuite so everything posts to both.  Just this week we had our first help request via FB. We replied with information on how to contact the Support Desk and the student replied when his questions were answered – a nice "lesson" for all of our "readers".  We don't invest much time in maintaining FB, the responsibility rotates between 3 of us on a weekly basis – but any of us posts anything that looks interesting to students.

So – no great success here – but it's a worthwhile supplement to your primary communication channels.

Cathy
Cathy McVey | Sr Director of Strategic Communications & Planning | IT Services | Miami University
V: 513.529.1379 | C: 513.330.1978 | E: mcveyc@muohio.edu

Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less. -- Marie Curie

From: "Linda A. Dereka" <dereka@PRINCETON.EDU>
Reply-To: The EDUCAUSE IT Communications Constituent Group Listserv <ITCOMM@listserv.educause.edu>
Date: Tue, 3 Apr 2012 10:09:55 -0400
To: "ITCOMM@listserv.educause.edu" <ITCOMM@listserv.educause.edu>
Subject: [ITCOMM] Facebook success: IT Facebook vs presence on the University Facebook

Dear colleagues, 

We are considering a  Facebook presence for IT communications.  From our past conversations, I recall success stories about IT communications that ride the shirt tails of the University's Facebook presence, and little mention of or success with Facebook accounts that are strictly  IT organization-based.  

I'm hoping those of you with Facebook experience can help our direction here at Princeton.  My current understanding (which admittedly may be wrong) is that the payoff for an organizational Facebook presence is little.  

Do any of you experience great success with an IT-organization Facebook presence?  If yes, I'd love to chat with you.  

All the best, 

Linda 


-- 
Linda Dereka
Senior Communications Coordinator & Strategist
Operations and Planning
Office of Information Technology
Princeton University
Phone: 609-258-5314
E-mail: dereka@princeton.edu

********** Participation and subscription information for this EDUCAUSE Constituent Group discussion list can be found at http://www.educause.edu/groups/.

********** Participation and subscription information for this EDUCAUSE Constituent Group discussion list can be found at http://www.educause.edu/groups/.

Great stuff!  Thank you all for your responses so far. 

I'd like to answer, for Princeton, the few questions that are out there.  

Our consideration of Facebook is in its infancy, but is a Phase II of sorts as it is actually a re-visit.  We considered Facebook several years ago and came to the conclusion, at that time, that it wouldn't return much on the investment.  "What student would 'friend' OIT?" was the general thinking.  Now is a new time and we are determined to look at this with fresh and optimistic eyes!   

Our hopes are that a Facebook presence would benefit the entire University community, but the main interest would be to reach out to students, who are a difficult group to message. Sandi, your experience was helpful here.

If we choose to move forward with a Facebook presence, we do realize that social media communications would require more maintenance and commitment, and monitoring (this is especially new) to do it well.  It would be our IT organization's first 'social' communications effort (excluding specialized IT services that have a natural following: training programs, facilities, etc.), where we publicly post and students, faculty, and staff post.   

As for exposure of website news, we have had some recent, new success with the creation of an electronic newsletter. The newsletter provides a digest of home page news, which brings our website news to our community's e-mail inboxes (a nice reuse of news). 

Thank you Sheri, Carlyn, Rick, Sandi, Lynette, and Cathy for sharing your experiences.  

Linda 


-- 
Linda Dereka
Senior Communications Coordinator & Strategist
Operations and Planning
Office of Information Technology
Princeton University
Phone: 609-258-5314
E-mail: dereka@princeton.edu

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