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Gartner on "Marketing IT: Avoiding the Road to Disenfranchisement and Disempowerment"
I've only skimmed the first half of this, and it looks really good.
Your institution probably needs to have a Gartner subscription for you to access it.
Marketing IT: Avoiding the Road to Disenfranchisement and Disempowerment
Published: 19 April 2012 | 26 pages
Author: Santos, Jack
Summary: There is a strong connection between the messages IT sends to the rest of the organization, how IT employees feel about themselves, and how IT messages affect the rest of the organization. Disenfranchisement and disempowerment could be serious side effects of the messages IT practitioners deliver.http://www.educause.edu/groups/.