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help on an Identity Theft ad
Hi Everyone, I'm stuck half-way through an ad on Identity Theft. Any suggestions for headlines or content will be appreciated. Rice's Centennial is this Friday, October 12. Rice was founded and funded through a huge (for the time) endowment; the sole recipient of William Marsh Rice's estate after his death. A lawyer and Rice's valet actually murdered Rice after the lawyer had forged Rice's signature on checks, correspondence and a new will, leaving the full estate to the lawyer. Fortunately for our university, a sharp bank teller and Captain James A Baker (yes, those Bakers) smelled a rat and the estate was rescued after a lengthy trial. For a Centennial newspaper ad and companion flier, we have recreated a 1900's newspaper front page capturing the death of Rice and the theft of his estate through identity fraud. That part was easy. Now, I'm stuck on how to tie it to a current warning. All I can come up with is this boring title: "What if the worst case of identity fraud in Rice University's history meant there was no Rice University?" Please suggest titles or captions for the ad. Thanks for your assistance, Carlyn Chatfield Manager, IT Technical Communications Rice University Houston, Texas 77005 713.348.4819 ********** Participation and subscription information for this EDUCAUSE Constituent Group discussion list can be found at http://www.educause.edu/groups/.