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help on an Identity Theft ad
Hi Everyone,
I'm stuck half-way through an ad on Identity Theft. Any suggestions for
headlines or content will be appreciated.
Rice's Centennial is this Friday, October 12. Rice was founded and
funded through a huge (for the time) endowment; the sole recipient of
William Marsh Rice's estate after his death. A lawyer and Rice's valet
actually murdered Rice after the lawyer had forged Rice's signature on
checks, correspondence and a new will, leaving the full estate to the
lawyer. Fortunately for our university, a sharp bank teller and Captain
James A Baker (yes, those Bakers) smelled a rat and the estate was
rescued after a lengthy trial.
For a Centennial newspaper ad and companion flier, we have recreated a
1900's newspaper front page capturing the death of Rice and the theft of
his estate through identity fraud. That part was easy. Now, I'm stuck
on how to tie it to a current warning. All I can come up with is this
boring title:
"What if the worst case of identity fraud in Rice University's history
meant there was no Rice University?"
Please suggest titles or captions for the ad.
Thanks for your assistance,
Carlyn Chatfield
Manager, IT Technical Communications
Rice University
Houston, Texas 77005
713.348.4819
**********
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