Main Nav

To EDUCAUSE Listserv members and those addressing technology accessibility challenges in Higher Education: We recently learned of a white paper being distributed at this year’s EDUCAUSE Conference by Automatic Sync Technologies (AST), which specifically references George Mason University’s accessible media process. We are disappointed that AST chose to not contact us directly for clarification on how we actually operate our service before implying that we have chosen to move in the direction of a “...far more expensive, logistically complicated, and unreliable...” strategy. Let us be clear in that we have no quarrel with an individual and/or an institution disagreeing with our accessible media process. We do, however, have an issue with a vendor mischaracterizing our service with a dated reference and THEN specifically calling out our university in hopes of generating more business. AST provides an excellent service. What’s surprising is that we have actually outsourced some of our video content to them for captioning and transcription. Unfortunately, we feel that they have done some damage to that business relationship moving forward. With respect to managing our accessible media process, Mason chooses to use an all-of-the-above approach. While we do outsource some of our content to 3rd-party vendors like 3PlayMedia and AST, we employ graduate students to clean up transcriptions for the bulk of our requests. Additionally, those students update/maintain office websites, assist with accessibility testing, and support the accessible text process when necessary. No one model is perfect and we continue to evaluate the effectiveness of our service moving forward. We do not believe in one-size-fits-all solutions or strategies, as every higher education institution is different. There is room under the “tent” for all paths that create a more accessible higher education environment. We would hope that members would keep that in mind as they review AST’s white paper. Regards, Korey Singleton, ATI Manager KSinglet@gmu.edu Kara Zirkle, IT Accessibility Coordinator KZirkle1@gmu.edu George Mason University Assistive Technology Initiative Office http://ati.gmu.edu 703-993-4329 -------------- ********** Visit the EDUCAUSE Policy website at http://www.educause.edu/policy.

Comments

Kara and Korey, We insist on "NO" PR/marketing clause. In the rare-one in a million case there is understanding with vendor for using customer name, we modify the clause for any PR/marketing to be pre-approved with written consent from authorized signer. Our Communications team pre-approves the text and usually requires VP level clearance. In light of your current situation, it may be practical to salvage the vendor relationship by amending the PR/marketing clause in the agreement. my 00.02 cents, Anna
I spoke with Kara this morning at the Accessing Higher Ground conference in Westminster, and will try to schedule a call with Korey next week. Hopefully we can get more updated information about the captioning process at George Mason, including the advantages and recent successes, and update the paper accordingly. We certainly didn't intend to cast the George Mason captioning program in a negative light. In fact, we feel the George Mason, along with Stanford and a few others, are among a small minority of organizations that have successfully implemented an all-of-the-above type of approach, bringing at least some of their captioning in-house. We are definitely impressed with their initiative and the thought and resources that have gone into developing their program. The majority of campus IT executives that I talk with do feel that they need outside help when it comes to closed captioning. Use of video in education has proliferated, and most campuses do not have the resources to keep up with the demand. I hope that helps clarify things for the many people who have already downloaded and received the whitepaper. We are constantly updating our research, documentation, and other resources for campus accessibility groups, and will provide more information as soon as it becomes available. Art Morgan art@automaticsync.com Automatic Sync Technologies www.automaticsync.com 1-877-AST-SYNC direct: 1-877-278-7962 ext. 717 mobile: +1-650-868-8282

Recommend

Close
Close


Annual Conference
September 29–October 2
View Proceedings

Events for all Levels and Interests

Whether you're looking for a conference to attend face-to-face to connect with peers, or for an online event for team professional development, see what's upcoming.

Close

Digital Badges
Member recognition effort
Earn yours >

Career Center


Leadership and Management Programs

EDUCAUSE Institute
Project Management

 

 

Jump Start Your Career Growth

Explore EDUCAUSE professional development opportunities that match your career aspirations and desired level of time investment through our interactive online guide.

 

Close
EDUCAUSE organizes its efforts around three IT Focus Areas

 

 

Join These Programs If Your Focus Is

Close

Get on the Higher Ed IT Map

Employees of EDUCAUSE member institutions and organizations are invited to create individual profiles.
 

 

Close

2014 Strategic Priorities

  • Building the Profession
  • IT as a Game Changer
  • Foundations


Learn More >

Uncommon Thinking for the Common Good™

EDUCAUSE is the foremost community of higher education IT leaders and professionals.