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An excerpt from Making Content Strategy Work: Author Interview with Margot Bloomstein, an article from The CMS Myth, one of the better WCM blogs:


Is there one industry that gets [web content management] better than another?

Smart companies are thriving as publishers in every industry, though I’ve been seeing a lot of energy around content strategy in higher ed. Rick Allen and Georgy Cohen are certainly fueling the conversation with Meet Content, their resource for content strategy in academia. But in many ways it’s an ideal environment for content strategy: politics, limited budgets, and constrained resources must serve both internal users—current students and faculty—as well as prospective users and the broader community. And internal users need a sustainable workflow for producing content; we can’t forget them, though too many content management systems seem to do that.




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