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Message from jmhernandez@umassonline.net

Good Afternoon,

Please join us for UMassOnline’s free event presentation, The Power of Partnering Together -Creating Synergy Between Enrollment and Technology Departments That Transforms Performance.

This presentation will share Embry-Riddle’s Worldwide Campus’ experience of handling the challenge of better engaging student prospects to support higher enrollment targets and a growing number of degree programs. Through the formation of a synergistic relationship between Enrollment Management and Technology Services, a new philosophy for engaging students was implemented using a new Customer Relationship Management (CRM) and communications system, operations/call center, and dashboard metrics to track success. Two years after implementation, applications have increased more than 15% and the enrollment departments stand confident to engage in marketing initiatives with a solid framework and metrics to support student prospecting.

More specifically, on April 4th, Bill Hampton, Becky Vasquez and John Watret of Embry-Riddle Aeronautical University Worldwide, which in 2010-2011 saw more than 92,000 course registrations, will present how the University first identified the opportunity to achieve better results and integrate programs to better engage prospective students. On a detailed level, they will explain how the University has built a new enrollment management culture that establishes meaningful relationships with prospective students through a proactive admissions process and delivering new efficiencies and satisfaction levels with financial aid provisions. Overall, the speakers will explain how Embry-Riddle has developed a systematic, transparent, and accountable solution, and show how this has significantly enhanced enrollment and outcomes. Please click here for more detailed information on the speakers.

Must-Attend Event for Many

This event is for anyone involved in university marketing, student prospecting, admissions, and technology. Also, since the Embry-Riddle approach also relies in part on contemporary social media technology and techniques, those involved in these functions or contemplating their possible use in their own settings will get a first-hand look at how Embry-Riddle has successfully utilized these options.

Register Now
The presentation will be held on Wednesday, April 4th, at the UMass Collaborative Service Facility in Shrewsbury, MA. Feel free to attend in person or online. See the complete event details and register at:

https://confluence.umassonline.net/display/speakerseries/April+4th%2C+2012+Featuring+Bill+Hampton%2C+Becky+Vasquez+and+John+Watret
[Please Note:  For optimal performance, please use the Mozilla Firefox browser since some versions of Internet Explorer are not compatible with the registration form.]

If you know a colleague who would be interested in this event, please feel free to pass the invitation along. We look forward to seeing you on the 4th.

Best Regards,

UMassOnline

Learn more about our Speaker Series, visit the Observatory: https://confluence.umassonline.net/display/speakerseries/Welcome+to+the+UMassOnline+Speaker+Series

 

 



Jennifer Hernandez, Marketing and Customer Support Coordinator
333 South Street, Suite 400
Shrewsbury, MA 01545-4169
Tel. 774-455-7604
Fax 774-455-7620
www.UMassOnline.net

 

********** Participation and subscription information for this EDUCAUSE Constituent Group discussion list can be found at http://www.educause.edu/groups/.

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