ELI Web Seminar, October 4, 2005 1:00 p.m. EDT (12:00 p.m. CDT, 11:00 a.m. MDT, 10:00 a.m. PDT); runs one hour

Tomorrow’s University Students: Technology Trends Among Teens

Special Guest

Peter Grunwald
President
Grunwald Associates

Peter Grunwald has worked with electronic media for kids and parents since 1978. He is president of Grunwald Associates (www.grunwald.com), a research and consulting firm in Bethesda, Maryland. Since 1995, Grunwald Associates has conducted nationally recognized surveys on technology use by children, parents, and educators. The surveys use a unique public-private model to support a combination of rigorous methodology and analysis by hands-on industry leaders. This model has led to reports such as Children, Families, and the Internet, based on the Grunwald flagship survey conducted with the Corporation for Public Broadcasting, Kodak, and BellSouth, as well as Schools and the Internet, based on a survey conducted with the National School Boards Association. Grunwald Associates also works directly with clients to provide custom research such as branding studies, pricing and product configuration studies, and traditional online/telephone surveys and focus groups.

Before forming Grunwald Associates, Grunwald was vice president of Issue Dynamics, Inc. (IDI), a leading Washington, D.C., public affairs firm in the telecommunications industry. At IDI, he created marketing and other alliances between corporate clients, content companies, and leading education organizations. Prior to joining IDI, Grunwald was director of sales and field marketing for GTE Education Services and an independent consultant in telecommunications services. He received his master’s in education from Harvard University.

Summary

EDUCAUSE Vice President Diana Oblinger will moderate Peter Grunwald's ELI Web Seminar, which will address "Tomorrow’s University Students: Technology Trends Among Teens":

Today’s teens are taking charge of their media environment. Millions of kids already produce their own Web sites; millions more are multitasking and deciding when to pay attention to TV—and when not to. Their expectations reflect the digital surroundings in which they’ve grown up, and they will take those expectations with them to college.

Traditional teaching doesn’t mesh well with their perspectives on the role and use of technology. This session will use the results from the industry’s most detailed surveys of kids’ technology to explore the implications of this disconnect, as well as the new environment for teaching and learning it represents.

Learn more about:

• How kids are taking control of the technology they use
• Teens’ use of technology for schoolwork
• Kids’ attitudes about learning and technology
• Media multitaskers’ use of television, Internet, and radio

Findings will be drawn from Grunwald Associates’ surveys of kids, parents, and media, as well educational decision makers. Recent underwriters include Microsoft, Kodak, AT&T, BellSouth, and the Corporation for Public Broadcasting.

Related EDUCAUSE Resources

• IT Integration
• Net Generation Learner
• On the ELI Web site:
• Learners—with pages on new learners and successful learning as well as the book Educating the Net Generation
• Learning Principles and Practices—with pages on learner-centered concepts, learner interaction and engagement, and innovations and implementations in teaching, learning, and technology
• 7 Things You Should Know About...—briefings on blogs, video blogging, podcasting, and other topics
• Student Perspectives Blogs, part of the ELI Community Exchange

Additional Resources

• Corporation for Public Broadcasting, Connected to the Future: A Report on Children's Internet Use, 2002
  This report explores the parameters and implications of children's Internet use based on survey data from Grunwald Associates. It helps to further illustrate the points Peter Grunwald raised during his Web Seminar about trends in the teen experience with media and technology.
• 2005 University of Michigan Student and Faculty IT Survey
  The student results from this survey relate to the seminar topic by highlighting student views regarding their personal and academic uses of technology, as well as the use of technology, or the lack thereof, by faculty.