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The Myth about Managing IT


© 2007 Brian L. Hawkins and Diana G. Oblinger

EDUCAUSE Review, vol. 42, no. 2 (March/April 2007): 10–11

Brian L. Hawkins is President of EDUCAUSE. Diana G. Oblinger is Vice President of EDUCAUSE, where she is responsible for the association's teaching and learning activities and for the EDUCAUSE Learning Initiative (ELI). Comments on this article can be sent to the authors at bhawkins@educause.edu and doblinger@educause.edu and/or can be posted to the Web via the link at the bottom of this page.

Information technology was initially used by scientists and engineers to store and analyze data. Mainframes, punch cards, and output bins dominated campus computing centers. As the PC appeared, as the Internet emerged, and as applications expanded, IT moved beyond the "glass house" to departments, faculty offices, and student computing clusters. Information became more accessible, and communication was streamlined. Memos gave way to e-mail. Photographic slides and transparencies were replaced by digital images and PowerPoint.

Today we have electronic information of all kinds: student information, financial information, research data, transactional records, donor records, medical images, climatological data, and so on. There is so much information that we seem to be drowning in it. The usefulness of the information is obscured by the sheer volume. To manage it all, we have chief information officers (CIOs). Of the top IT positions in colleges and universities in 2005, 35 percent had "CIO" in the title.1 Whether officially in the title or not, "CIO" has been adopted to describe the head of a campus technology group. Yet although the word "information" is in the title, it would be nave to assume that the CIO is responsible for all—or even most—of the information at a college or university. After all, the very purpose of higher education is to generate, codify, and disseminate information.

Information has minimal value in and of itself. It has greater value when it is shared, combined, analyzed, visualized, and used to make decisions. Sharing information, for example, involves more than the data and the technologies that make it accessible; sharing information involves people and communication. IT facilitates this communication and collaboration. E-mail, instant messaging, mobile phones, and digital cameras have changed our notions of communication. In addition, many of these communication tools and technologies are now outside the purview of the institution. Likewise, collaboration involves much more than circulating documents. Technology enables the sharing of research instruments, the establishment of national and international virtual organizations, and the co-creation of new knowledge—thus transcending any single institution.

IT has great value for preserving the past, as well as for exploring the present and the future. Libraries and IT organizations are responsible for preserving the assets of the institution, whether those are audio recordings of a dying language, images of older manuscripts that are becoming too fragile to handle, or datasets collected over a lifetime of research. CIOs are being asked to do more than simply manage information technology—they are being asked to archive and preserve not just the assets themselves but also the historic applications and data formats that will someday be required to decode these archives.

CIOs and IT organizations exist within an institutional context, one influenced today by the public demand for transparency of information, accountability, and outcomes. Kenneth C. Green has highlighted a new role for IT. He argues that following the September 2006 Spellings Commission report A Test of Leadership, IT has a unique opportunity to help institutions address the increasing demands for more and better institutional data. "The question here no longer concerns if information technology has a role to play in the campus conversations and public discussions about assessment and outcomes. Rather, the issue before us in the wake of the Spellings Commission report concerns when college and university IT leaders will assume an active role, a leadership role, in these discussions, bringing their IT resources and expertise—bringing data, information, and insight—to the critical planning and policy discussions about institutional assessment and outcomes that affect all sectors of U.S. higher education."2 This decision is not up to the CIO or to the IT unit but to senior administrators. However, CIOs may lead the discussion, explaining the value that IT brings and why it is important for IT to be a partner with other units.

Although only 6 percent of campus institutional research offices report to IT,3 there is a need for collaboration and synergy between institutional research and IT. Consider the implications of campuses using more data mining, data warehousing, business intelligence, and increasingly sophisticated decision-making and prediction tools to assess organizational performance. Deriving value from information requires that it be manipulated, analyzed, combined with different sources of information, and modeled. Do IT organizations have the data management, cleansing, and analysis tools that will be required to develop these data marts?

The implications go beyond personnel or infrastructure. Who owns the data? For example, can a department refuse to share its data if it fears that the data might be used to make a decision about which programs to downsize? Can student data from a course management system—data that might be used to predict which students are at risk of failing a course—be used without the students' knowledge or permission? Or if the institution knows that a student is at risk, but it takes no action, is the institution liable for negligence?

In thinking about the CIO's responsibility for managing IT, the CIO and other members of the executive team should ask themselves the following strategic questions:

  1. Who is responsible for the preservation of information? In a digital environment, preservation is no longer the sole responsibility of the library. Higher education cannot afford to lose the knowledge represented in the slide sets, original manuscripts, and collections of retiring faculty or others. How will the institution approach digital preservation of the unique assets that might bring knowledge and insight to the next generation of students and scholars?
  2. What will be required to address new regulatory requirements and accountability demands? There is an increasing call for more institutional data to address accountability demands and government regulations. But what will be needed to respond? Although there is no universal student identifier that allows students to be "tracked" from one institution to another, the creation of a "unit record" may be mandated. If so, how can this tracking mechanism be meshed with the traditional higher education value of privacy? And how will such data be aggregated in an environment in which IT functions have migrated to individual units? Will data be recentralized? And if more data is required, what structures must be put into place to ensure that institutional information is valid, accurate, and authoritative? What privacy and security protections need to be implemented? Who is responsible for those?
  3. Will we move from managing data to using it for decision support? Although much of the justification for ERP systems was their role in decision support, few institutions have realized these benefits. Yet the pressures for institutional accountability make such information and systems even more critical. What is the role of IT in working with other units to develop institutional scorecards or to use analytics for modeling, prediction, and decision-making? Each of these techniques may be valuable in dealing with institutional challenges; what conversations must take place to ensure that the tools are not of interest only to the IT organization?
  4. Do we have the necessary intra- and inter-institutional partnerships in place to take advantage of today's analytical and decision-support possibilities? Partnerships between IT and institutional research or between IT and enrollment management may lead to new insights for better recruitment and retention strategies. Collaboration among researchers worldwide may result in new discoveries and innovations. Is the campus leveraging IT to catalyze these relationships and insights?

Although managing information technology is important, that responsibility goes well beyond the CIO. Perhaps the more important role for the CIO is knowing what information will be needed, how to make it accessible, and ensuring that others derive value from that information.


1. Brian L. Hawkins and Julia A. Rudy, EDUCAUSE Core Data Service: Fiscal Year 2005 Summary Report (Boulder, Colo.: EDUCAUSE, 2006), 1, http://www.educause.edu/coredata/reports/2005/.

2. Kenneth C. Green, "Bring Data: A New Role for Information Technology after the Spellings Commission," EDUCAUSE Review, vol. 41, no. 6 (November/December 2006): 46, http://www.educause.edu/er/erm06/erm0661.asp.

3. Hawkins and Rudy, EDUCAUSE Core Data Service, 4.

Brian L. Hawkins

Brian L. Hawkins was president of EDUCAUSE from 1998-2007. Prior to joining EDUCAUSE, Hawkins was senior vice president for Academic Planning and Administrative Affairs at Brown University. In this capacity, he oversaw academic planning, instructional budget management, campus computing, enrollment management, institutional research, summer programs, admission, financial aid, and student registration. Hawkins went to Brown in 1986 as vice president for Computing and Information Services. In 1989, he filled in as senior vice president for Finance and Administration, and then was appointed special assistant to the president for Academic Planning while he spearheaded Brown’s strategic planning processes. In 1997, he served as part of a three-person team standing in for the president of Brown University.

Before going to Brown, Hawkins was associate vice president for Academic Affairs at Drexel University. At Drexel, he was responsible for general academic planning and the first academic program in the nation to require access to a microcomputer, as well as integrating the use of technology throughout the curriculum.

Hawkins is a management professor by training and the author of one book and many articles on organizational behavior. He received his bachelor’s and master’s degrees from Michigan State University and his doctorate from Purdue University. He taught at The University of Texas at San Antonio (UTSA) and served there as department chairman and assistant dean of the College of Business. His organizational work focused on organizational structure, conflict management, communication, and performance appraisal. He earned tenure as faculty member at both UTSA and Drexel.

Hawkins has combined his academic and business experience to serve as a consultant to more than 350 organizations. In 1983, the governor of Pennsylvania asked him to initiate a corporate, industrial, public, and educational partnership in Southeastern Pennsylvania to create start-up companies and develop new jobs. Nearly two decades later, this program is still thriving.

Throughout his career, Hawkins has served on a variety of boards and committees. He is currently a member of the board of directors of the Forum for the Future of Higher Education and the Washington Higher Education Secretariat. Hawkins served as a member of the board of trustees of the University of Richmond and the Consortium on Financing Higher Education (COFHE) General Assembly and as chair and member of the boards of Educom and CAUSE. He also served on the boards of the Coalition for Networked Information (CNI) and the International Consortium for Educational Computing. Additionally, Hawkins has been a member of higher education advisory boards for Apple, IBM, NeXT, Sun, and Microsoft and has served on more than 60 advisory panels for various colleges and universities.

He has written extensively, including four books, numerous articles, book chapters, and monographs on information resources, academic planning, and the use of technology in higher education. Hawkins has received two honorary doctorates of science. In 1991, he received the CAUSE ELITE Award, a lifetime achievement award for Exemplary Leadership and Information Technology Excellence. He has served actively on accreditation teams as a chair and member, as well as the standards committee for North East Association of Schools and Colleges. Hawkins has been an invited speaker at professional meetings including the American Association of Higher Education (AAHE), Educom, CAUSE, the Society for College and University Planning (SCUP), the American Association of Publishers (AAP), the Association for College Research Libraries (ACRL), the National Association of College Stores (NACS), the National Association of College and University Business Officers (NACUBO), and the National Association of State Universities and Land-Grant Colleges (NASULGC).


Diana Oblinger

Dr. Diana G. Oblinger President and CEO of EDUCAUSE

Dr. Diana G. Oblinger is President and CEO of EDUCAUSE, a nonprofit association whose mission is to advance higher education through the use of information technology. The current membership comprises over 2,300 colleges, universities and education organizations, including 250 corporations. Previously, Oblinger held positions in academia and business: Vice President for Information Resources and the Chief Information Officer for the University of North Carolina system, Executive Director of Higher Education for Microsoft, and IBM Director of the Institute for Academic Technology. She was on the faculty at the University of Missouri-Columbia and at Michigan State University and served as the associate dean of academic programs at the University of Missouri.

Since becoming president of EDUCAUSE, Oblinger has become known for innovative product and services growth as well as international outreach. For example, Oblinger created the EDUCAUSE Learning Initiative (ELI), known for its leadership in teaching, learning and technology innovation as well as several signature products, such as the 7 Things You Should Know About series. She also initiated EDUCAUSE's first fully online events and its e-book series, including Educating the Net Generation and Learning Spaces.

In collaboration with the Bill and Melinda Gates Foundation she led the creation of the Next Generation Learning Challenges, a $30M program focused on improving college readiness and completion through information technologies. Partners include the League for Innovation in the Community College, the International Association for K-12 Online Learning, the Council of Chief State School Officers, and the Hewlett Foundation.

Oblinger has served on a variety of boards such as the board of directors of ACT, the editorial board of Open Learning, the National Science Foundation's Advisory Committee on Cyberinfrastructure, and the National Visiting Committee for NSF's National Science Digital Library project. She currently serves on the American Council on Education (ACE) board and works with other higher education associations as chair of the Washington Higher Education Secretariat. Dr. Oblinger has testified before the U.S. Senate Committee on Employment, Safety and Training and the U.S. House of Representatives Subcommittee on Technology.

Oblinger is a frequent keynote speaker as well as the co-author of the award-winning book What Business Wants from Higher Education. She is the editor or co-editor of seven books: The Learning Revolution, The Future Compatible Campus, Renewing Administration, E is for Everything, Best Practices in Student Services, Educating the Net Generation, and Learning Spaces. She also is the author or co-author of numerous monographs and articles on higher education and technology.

Dr. Oblinger has received outstanding teaching and research awards, was named Young Alumnus of the Year by Iowa State University and holds two honorary degrees. She is a graduate of Iowa State University (Bachelors, Masters, and Ph.D.) and is a member of Phi Beta Kappa, Phi Kappa Phi, and Sigma Xi.


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