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Never Mind the Edupunks; or, The Great Web 2.0 Swindle


© 2010 Brian Lamb and Jim Groom. The text of this article is licensed under the Creative Commons Attribution 3.0 License (http://creativecommons.org/licenses/by/3.0/).

EDUCAUSE Review, vol. 45, no. 4 (July/August 2010): 50–58

Brian Lamb (brian.lamb@ubc.ca) is a Manager of Emerging Technologies at the University of British Columbia and blogs at abject learning (http://blogs.ubc.ca/brian). Jim Groom (jimgroom@gmail.com) is an instructional technologist at the University of Mary Washington and blogs at bavatuesdays (http://bavatuesdays.com/).

Comments on this article can be posted to the web via the link at the bottom of this page.

History is hard to know, because of all the hired lies, but even without being sure of "history" it seems entirely reasonable to think that every now and then the energy of a moment comes to a head in a long fine flash, for reasons that nobody really understands at the time—and which never explain, in retrospect, what actually happened.

That's kind of what it felt like to be an open ed tech three years ago. Everyone seemed to agree that we had to break down the silos in higher education. People were flocking to create blog and wiki spaces. Open formats were a given. Media and content were coming together into an electrifying holistic energy. You could strike sparks anywhere. There was a fantastic universal sense that whatever we were doing was right, that we were winning.

And that was the handle—that sense of inevitable victory over the forces of Old and Evil. Not in any mean or military sense; we didn't need that. Our energy would simply prevail. There was no point in fighting—on our side or theirs. We had all the momentum; we were riding the crest of a high and beautiful wave...

But now, just a few years later, you can pull your iPhone out of your pocket, and with the right kind of approved proprietary augmented reality app, you can almost see the high-water mark—that place where the wave finally broke and rolled back.1

Has the wave of the open web crested, its promise of freedom crashed on the rocks of the proprietary web? Can open education and the corporate interests that control mainstream Web 2.0 co-exist? What does "open educational technology" look like, and does it stand for anything? Do higher education institutions dare seize a mission of public service in fostering an open web worthy of the name? Can ambition and idealism prevail in an age of economic austerity? Finally, what is the role of the open educational technologist—that is, the "open ed tech"?2

It's premature to publish an obituary for openness in educational technology just yet. But it's also foolish to assume there will be a happy ending to this story.

The Rise of Open Educational Technology

"Remember when the Internet was about opening up access to information and breaking down the barriers between content creators and content consumers? Think back to when spam was just a meat-like substance. To those heady days when Timothy Leary was predicting that the PC would be the LSD of the nineties. Before the DMCA. Before eBay. Back when the Web was supposed to be a boundless Borgesian 'Library of Babel' and not a global supermarket. Forget that the dot-com era ever happened—if you were an investor or working for stock options back then, maybe you already have."3

It's worth reflecting just how rigid most educational web technology was in 2004, when the words above were published in EDUCAUSE Review. At that time, it was widely assumed that serious online learning had to happen inside a designated learning management system, a closed and tightly controlled environment that was effectively cut off from the rest of the web. The difficulties in migrating learning materials from one system to another, or even from one version of a system to a newer one, were so severe that urgent activity was dedicated to defining interoperability standards such as the SCORM (Sharable Content Object Reference Model) standards (http://www.adlnet.gov/Technologies/scorm/default.aspx) and the IMS Learning Object Metadata (LOM) specification (http://www.imsglobal.org/metadata/). These standards were mindbendingly complex and almost impossible to justify to the bemused educators expected to adopt them. Even systems that purported to comply with these standards struggled to facilitate sharing in any meaningful sense.

Meanwhile, an uncoordinated insurgent movement was taking shape on the open web.4 That same 2004 issue of EDUCAUSE Review featured a piece by Stephen Downes describing the rapid expansion of weblog platforms in education.5 It did not take long for online self-publishing based on relatively simple web protocols (the URL, the RSS feed) to prove itself superior to the cumbersome learning object repository paradigm, and soon many in higher education started questioning the need for specialized learning management systems as well.6 Participatory approaches proliferated across media and tools: social bookmarking, podcasting, online video, social networking, microblogging, and countless similar topics began popping up in the EDUCAUSE 7 Things You Should Know About... series (http://www.educause.edu/7Things). The common defining principle here is openness, leading naturally to more comprehensive shifts in thinking about practice, whether these are notions of "Web 2.0 storytelling," promising a pedagogy that mirrors the participatory narratives of social media, or of a "personal cyberinfrastructure," dramatically transforming the relationship between learner and learning environment.7

With the rise of alternative copyright licensing schemes such as the Creative Commons, it became clear, as Martin Weller asserted in 2008, that the cost of sharing had collapsed (even if institutional thinking still had a vestigial attachment to the learning object model).8 The old silos were not being interconnected so much as abandoned for a host of alternatives. The change was reminiscent of how once-dominant proprietary web portals such as AOL, CompuServe, and Prodigy had suddenly found themselves rendered irrelevant a decade earlier by the emergence of the generative web.9 When it came to online learning, the consensus seemed to be, to quote David Wiley, that "simple wins"10—that the values of open educational technology were certain to prevail.

Yet if victory was then within our grasp, it now seems to be slipping through our fingers.

Web 2.0 Giveth, and It Taketh Away

The present range of Web 2.0 service providers offers a self-evident strategic technology framework. Without much effort, online teachers and learners can quickly assemble dynamic, networked personal learning environments simply by adopting the most popular tools in any particular domain. Having signed up for a Gmail account, a user can publish websites with Blogger, manage groups and mailing lists with Google Groups, videoconference with Google Talk, write collaboratively with Google Docs, track topics with Google Alerts, manage syndicated feeds with Google Reader, share video with YouTube, post images with Picasa, and do whatever it is that Google Wave is supposed to do. We need not belabor the power and popularity of services such as Flickr, Facebook, and Twitter. All this incredible functionality is delivered in remarkably stable and user-friendly environments, and it's available free of charge!

It seems almost unfair to expect ed techs to compete with the awe-inspiring innovation of corporate Web 2.0. Indeed, in an era of economic austerity and the apparently futile race to meet the ever-changing needs of users, it is arguably inefficient and even irresponsible to spend resources providing inferior analogues. Online educational content and activity is increasingly moving to corporate-owned spaces, whether through individual choice or across the enterprise via cloud computing and services such as Google Apps for Education or Apple's iTunesU.

It may not surprise readers that the two of us—a couple of embittered Gen-X'ers who've been associated with the "edupunk" aesthetic—look at the commodification of online educational environments with distaste. At the risk of indulging our stereotypical knee-jerk anti-corporatism, we note here several concerns. First, the most common objection to a wider adoption of many popular Web 2.0 tools surrounds the implications for privacy.11 Facebook's long-standing and ongoing bait-and-switch tactics with users' data have been well-documented.12 It's almost impossible to conceptualize the data that Google can conceivably pull together on individuals, not only from mining users' direct interactions with Google's applications but also through tracking of searches, activity captured by Google's search crawlers and Google Analytics software, and its near-omnipresent click tracking and analysis capacity.13

Second, the overriding and inescapable reality of all of the services mentioned above is that their business model is predicated on advertising. As Steve Greenberg has stated: "You are not Facebook's customer. You are the product that they sell to their real customers—advertisers. Forget this at your peril."14 This simple reality underlies almost all considerations having to do with these tools, whether we're talking about the persistence of online resources, the ownership of personal data, or whose interests will be served as these online environments continue to evolve. To use these tools is to reinforce, however indirectly, the "advertised life," the incursion of commoditization ever deeper into human thought and interaction. The question is whether there is a role for higher education to promote "safe spaces" free of this influence.

In addition to advertising, companies such as Google and Apple have entered into lucrative agreements with the cultural industries, and as a result, we can expect the values associated with educators and the public interest to be of secondary importance at best. Proprietary needs will prevail, even if we trust that these companies set out to "do no evil." Take the case of YouTube's Content ID service, which is described as "an advanced set of copyright policies and content management tools to give rights holders control of their content."15 Essentially, this service is a mechanism for copyright holders to search for, identify, and remove copies of their owned materials from YouTube. Unfortunately, this automated system has difficulty discerning between instances of piracy and instances of commentary that exercise fair use rights. For instance, a parody promoting the fair use information service of the Critical Commons project, based at the University of Southern California, was removed from YouTube as part of a broader takedown of "Hitler Downfall meme" videos.16 A lecture by the noted copyright lawyer and activist Lawrence Lessig, containing snippets of copyrighted material (themselves intended to demonstrate examples of fair use), was also silenced when it was targeted by Content ID.17 If prominently engaged and informed users such as the Critical Commons and Lawrence Lessig can see their rights as producers be disregarded by the invisible hand of automated corporate censorship, what sort of treatment might we expect for instructors and students?

The preceding points should not be read as blanket condemnations of these services or as suggestions that these services can't be used fruitfully in academic contexts. Both of us are longtime and often enthusiastic users of all of the proprietary services mentioned here. Rather, our question is whether IT staff in academic environments might not aspire to a vital mission: to being something more than consumers and cheerleaders for commercial products.

Open Educational Technology in Theory and Practice

There are simply too many applications of open-source software, open content, and public-service teaching and learning practice to cover them all here. Below are outlines of two of our favorite examples of open educational technology. More-detailed descriptions, as well as interviews with the practitioners, are available online (http://www.educause.edu/er/LambGroomCaseStudies).

Case Study: Murder, Madness, and Mayhem

In the spring of 2008, Professor Jon Beasley-Murray launched his students at the University of British Columbia on a project to improve the inadequate and shallow coverage of Latin American literary studies by the online encylopedia Wikipedia (http://en.wikipedia.org/wiki/Wikipedia%3AWikiProject_Murder_Madness_and_Mayhem). Working in groups, some students were assigned to topics that did not yet have articles while others were tasked with improving existing articles. The grading scheme was explicitly tied to the criteria and external peer-review processes used by Wikipedia to assign "good article" and "featured article" status.18 Students were pushed to develop both traditional and new media literacy skills. The result was scholarly yet engaging public resources that have been read by hundreds of thousands of information-seekers. It is also worth noting that no license, usage, or subscription fees have to be paid to Wikipedia for the provision of this incredible learning environment.

Case Study: Open Platforms for Open Education

There is something simple, elegant, and inspiring about institutions of higher learning that create online spaces beholden only to the scholarly communities that use them. There are too many heroes in this domain to list here, but we offer a shout-out to the jaw-dropping CUNY Academic Commons (http://commons.gc.cuny.edu/), which seamlessly integrates the open-source WordPress, MediaWiki, and BuddyPress platforms into an appealing and highly sustainable environment. The power placed into the hands of the users reflects the stated intent of Luke Waltzer, administrator of the CUNY platform Blogs@Baruch, "to gradually integrate into the school's general education curriculum the deep, critical examination of how digital tools are changing the way we think and live."19 Also worth noting is that educational technologists not only draw from the wide-ranging developer communities but also collaborate with the many ed techs who have implemented these tools and added functionality. The institution that invests in these tools saves money on license fees and expensive external consultants while also investing in the development of its staff, building intellectual capacity and ensuring a sustainable and dynamic future for its online environments.

Talk ? Action = Zero

Ed techs like to claim that the Internet represents a revolution in human communication, one with profound effects on how we produce, consume, share, and value knowledge.20 If that is the case, maybe the ownership, control, and structure of these environments should be more than an afterthought. We strongly believe that higher education should embrace a mission to create, cultivate, and promote "safe spaces" that are not only open but also free from overtly commercialized interests. Educators are currently at a crossroads. The choices we make now will decide what sort of online environment will be available in the future. And despite all the current anti-institutional talk21 surrounding today's higher education that proffers corporate mindsets in the name of efficiency (we sense a hip neo-liberal party with the public paying the bill), institutions remain relevant to us if only because they represent an idea of a publicly-accountable alternative. We see a place for colleges and universities that are more supportive of and integrated with the wider public beyond the institutional gates, drawing on the lessons of successful open networks for inspiration.

As Michael Feldstein notes of edupunk, the "edu" is just as important as the "punk."22 And although edupunk was first expressed in reaction against the blinkered and elitist academy (and the proprietary interests that all too often feast on institutional fear, uncertainty, and doubt), it ultimately depends on a common sense of purpose, cooperation, and action to shape a vision for the future. We dream of higher education that embraces its role as a guardian of knowledge, that energetically creates and zealously protects publicly-minded spaces promoting enlightenment and the exchange of ideas. We need green spaces for conviviality on the web.23 Institutions of higher education—and the open ed techs who work in them—are in a unique position to create and preserve these spaces.

  1. With apologies to the memory of Hunter S. Thompson, who wrote the original text on which this was based, in Fear and Loathing in Las Vegas: A Savage Journey to the Heart of the American Dream (New York: Random House, 1971).
  2. Whatever you call it, we have no intention of claiming this broad range of practice as "edupunk."
  3. Brian Lamb, "Wide Open Spaces: Wikis, Ready or Not," EDUCAUSE Review, vol. 39, no. 5 (September/October 2004), pp. 36–48, <http://www.educause.edu/library/erm0452>.
  4. We feel that it is impossible to cite all of the people who have made a contribution to this movement. We regret every omission.
  5. Stephen Downes, "Educational Blogging," EDUCAUSE Review, vol. 39, no.5 (September/October 2004), pp. 14–26, <http://www.educause.edu/library/erm0450>.
  6. See, for example, Leigh Blackall, "Die LMS Die! You Too PLE!" Learn Online, November 13, 2005, <http://teachandlearnonline.blogspot.com/2005/11/die-lms-die-you-too-ple.html>; George Siemens, "Learning Management Systems: The Wrong Place to Start Learning," elearnspace, November 22, 2004, <http://www.elearnspace.org/Articles/lms.htm>; and Stephen Downes, "E-learning 2.0," eLearn Magazine, October 17, 2005, <http://www.elearnmag.org/subpage.cfm?section=articles&article=29-1>.
  7. Bryan Alexander and Alan Levine, "Web 2.0 Storytelling: Emergence of a New Genre," EDUCAUSE Review, vol. 43, no. 6 (November/December 2008), pp. 40–56, <http://www.educause.edu/library/erm0865>; Gardner Campbell, "A Personal Cyberinfrastructure," EDUCAUSE Review, vol. 44, no. 5 (September/October 2009), pp. 58–59, <http://www.educause.edu/library/erm0957>.
  8. Martin Weller, "The Cost of Sharing," The Ed Techie, November 20, 2008, <http://nogoodreason.typepad.co.uk/no_good_reason/2008/11/the-cost-of-sharing.html>. See also Scott Leslie, "Planning to Share versus Just Sharing," EdTechPost, November 8, 2008, <http://www.edtechpost.ca/wordpress/2008/11/08/just-share-already/>, and Joss Winn, "Towards a Manifesto for Sharing," Expedient Means, March 5, 2010, <http://joss.blogs.lincoln.ac.uk/2010/03/05/towards-a-manifesto-for-sharing/>.
  9. Jonathan L. Zittrain, The Future of the Internet and How to Stop It (New Haven, Conn.: Yale University Press, 2008), p. 7, <http://yupnet.org/zittrain/archives/8>.
  10. David Wiley, "Openness, Localization, and the Future of Learning Objects," keynote address at the BCNET 2007 conference, Vancouver, British Columbia, Canada, April 18, 2007, <http://opencontent.org/presentations/bcnet07/> (video).
  11. Indeed, the legality of using these tools in educational contexts has been questioned in Canada as a potential violation of students' privacy rights. See Tony Bates, "Can Web 2.0 Tools Be Legally Used for Education in Canada?" E-Learning and Distance Education Resources, March 05, 2010, <http://www.tonybates.ca/2010/03/05/can-web-2-0-tools-be-legally-used-for-education-in-canada/>.
  12. For a wide-ranging snapshot of the issues as of mid-2010, see Stephen Downes, "Special Report: Facebook and Privacy," OLDaily, May 18, 2010, <http://www.downes.ca/archive/10/05_18_news_OLDaily.htm>. See also Electronic Frontier Foundation, "Facebook's Eroding Privacy Policy: A Timeline," EFF, April 28, 2010, <http://www.eff.org/deeplinks/2010/04/facebook-timeline>.
  13. See D'Arcy Norman, "Google Is Watching Us," D'Arcy Norman dot net, May 10, 2010, <http://www.darcynorman.net/2010/05/20/google-is-watching-us>, and Tony Hirst, "Personal Declarations on Your Behalf: Why Visiting One Website Might Tell Another You Were There," OUseful.Info, the blog..., May 17, 2010, <http://blog.ouseful.info/2010/05/17/personal-declarations-on-your-behalf-why-visiting-one-website-might-tell-another-you-were-there/>.
  14. greenbes [Steve Greenberg], Twitter update, April 30, 2010, <http://twitter.com/greenbes/statuses/13136044037>.
  15. "Content Management," YouTube website, <http://www.youtube.com/t/contentid>.
  16. "Of Memes and Media Takedowns," Critical Commons, May 02, 2010, <http://criticalcommons.org/blog/content/of-memes-and-media-takedowns>.
  17. Fred von Lohmann, "YouTube's Content ID (C)ensorship Problem Illustrated," Electronic Frontier Foundation, March 2, 2010, <http://www.eff.org/deeplinks/2010/03/youtubes-content-id-c-ensorship-problem>.
  18. "Wikipedia: Good Article Nominations," Wikipedia, February 19, 2010, <http://en.wikipedia.org/wiki/Wikipedia:GAN>; "Wikipedia: Featured Article Candidates," Wikipedia, February 19, 2010, <http://en.wikipedia.org/wiki/Wikipedia:FAC>.
  19. Luke Waltzer, "Guerrillas in the Midst," Bloviate, May 28, 2010, <http://lukewaltzer.com/guerrillas-in-the-midst/>.
  20. See John Seely Brown and Richard P. Adler, "Minds on Fire: Open Education, the Long Tail, and Learning 2.0," EDUCAUSE Review, vol. 43, no. 1 (January/February 2008), pp. 16–32, <http://www.educause.edu/library/erm0811>; Diana G. Oblinger, "A Change in Perspective," EDUCAUSE Review, vol. 41, no. 2 (March/April 2006), p. 80, <http://www.educause.edu/library/erm06211>; and Larry Johnson, "The Sea Change Before Us," EDUCAUSE Review, vol. 41, no. 2 (March/April 2006), pp. 72–73, <http://www.educause.edu/library/erm0628>.
  21. For example, see Anya Kamenetz, DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education (White River Junction, Vt.: Chelsea Green Publishing Company, 2010), <http://diyubook.com>, and also numerous articles, including Glenn Harlan Reynolds, "Higher Education's Bubble Is About to Burst," Washington Examiner, June 6, 2010, <http://www.washingtonexaminer.com/opinion/columns/Sunday_Reflections/Higher-education_s-bubble-is-about-to-burst-95639354.html>.
  22. Michael Feldstein, comment on Jim Groom, "EDUPUNK; or, On Becoming a Useful Idiot," bavatuesdays, June 11, 2010, <http://bavatuesdays.com/edupunk-or-on-becoming-a-useful-idiot/#comment-87004>.
  23. Contrast two future scenarios for the web on the wonderful poster by Miguel Brieva: <http://internetnoseraotratv.net/en>.

Brian Lamb

Brian Lamb is a Project Coordinator with the Office of Learning Technology at The University of British Columbia, where he manages and consults with reusable media, personal publishing and social software initiatives on campus. Previously, he spent two years at the Technical University of British Columbia, working with faculty to incorporate digital resources into their courses. His introduction to online learning came during his sojourn in Mexico as an instructor with the Tec de Monterrey system. He has an MA in English from McGill University, and a BA from the University of Saskatchewan.


James Groom

I am an Instructional Technology Specialist and adjunct professor at the University of Mary Washington in Fredericksburg, Virginia. I have been working for over a decade in education with a consistent focus on the development of teaching and learning in higher education. In addition to my extensive experience teaching at the college level, for the past four years I have worked primarily in the field of instructional technology (see work experience).

My experience as an instructor coupled with my extensive collaborations with faculty and students with a specific focus on curricula, pedagogical and technologically enhanced projects has informed many of the innovative work I have been a part of in the field of instructional technology over the last two years.

Recent projects include working with Claudia Emerson, professor of English at the University of Mary Washington, on a “technology lab” in which four groups of students built their own online literary journals; working with faculty at UMW to implement UMW Blogs, a multi-user blogging environment (powered by WordPress Multi-User, an open source semantic publishing platform) designed to provide a web-authoring solution to faculty and students that is flexible and open; and designing a web-based database for collecting and sharing files among 12 investigators for the NEH Slave Housing project (we used the open source content management system Drupal to allow investigators involved in this project to add content, upload files, and share their images of respective sites).


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1995 calling...

This has set off a number of rabbits for me... I went to a session at ALT-C2009 (slides) which was kicked off with lavish descriptions and images of technology from the 90s. Dial-up modems. Early mass-market mobile phones, Sega Dreamcast, DOOM, Freeserve, Alta Vista, Gopher... you know the stuff. Anyway the gist of the session was that we had so many dreams of how amazing technology (and particularly technology in education) was going to be - and looking back it looks like we sold these dreams to the highest bidder. To the big boys: Apple, Google, Microsoft and the major edutech vendors like BlackBoard.

Now this is the same accusation I have been known in unguarded moments to level at my parents generation - the summer of love people, who lived through a time of potentially great social change and the opportunity for real freedom and then pissed it all away, ending up as the "entrepreneurs" and captains of industry who bolstered Thatcher and Reagan in the 80s (and chaired banks in the late '00s crash). So much hope, so much possibility and it all descended in to corporate greed.

Have we done the same with online culture - traded the genuinely astonishing and not-actually-illegal-at-all-at-the-time Napster for slick and costly iTunes? I've heardMartin Bean, Vice-Chancellor of the OU argue (at JISC10) that Open Educational Resources was to academic textbooks what Napster was for the music industry... an interesting and telling metaphor. These days the internet is just another marketplace, and looking at this with my 1995 head on that truly sucks and we should be ashamed of ourselves.

Posted by: dkernohan on August 18, 2010

Scalability issues

Hi Brian and Jim,

Thanks for this article. I think it does strike a chord at this point in time.

I think one of the main battleground of openness will involve three parties: the institution, the educator, and the consumer.

- Institutions are always looking at ways to reduce costs by deploying scalable solutions, which end up standardizing recommended practices to enhance efficiency.

- Educators are looking for ways to be efficient too, but have more wiggle room to experiment with best-of-breed freely available tools. But if they diverge too much from the "institutionalized safe list", they end up supporting everything by themselves.

- Then, the consumer market sets standards of sleekness or shininess that institutions and educators have a hard time overlooking. It's intimidating to run an activity of a freely hosted 1996-looking MediaWiki site when people are used to a New York Times multimedia dashboard...

But we must remember that the glamour fades away quickly when we are able to share the purpose of what we are doing with our learners, when we make them own their educational experience.

Posted by: mathieu on August 9, 2010

Fulfilling edupunk goals

Thank you for articulating the cause of my edupunkish anxiety over the last year or so!

Even as I use all the Google tools and work in what I think is an open environment, I have had an uneasy feeling as the world fills up with iPhones and people continue to use (often badly) proprietary technologies to "serve" educational "content".  From my inductive world view, Facebook and Google and Apple have gradually annoyed me with their persistently closed products and marketing, but everytime I groan at a Web 2.0 app going commercial (the latest crisis, of course, is Ning), people say to me, "well, they have to make money, don't they?"

If it's a public institution educating people for the public good, then, well, no, they don't. Your article implies that the promise of open education (and the open web in general) is likely to be best fulfilled through educational institutions operating in an open way, creating spaces to match the needs of their students and teachers and allowing us all access to those spaces.  I plan to start working harder toward those ends at my institution, instead of just using those cool-today-gone-tomorrow web apps to teach my students.


Posted by: llane on August 8, 2010


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