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Service Blueprinting: Transforming the Student Experience
Mary Jo Bitner is Professor of Marketing, PetSmart Chair, and Executive Director of the Center for Services Leadership in the W. P. Carey School of Business, Arizona State University. Amy L. O…
Ten Reasons Service Science Matters to Universities
Jim Spohrer, Director of IBM Global University Programs, co-founded the service research area of IBM Research. Dianne Fodell, Program Manager in IBM Global University Programs responsible for …
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