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Partnersourcing Your IT Service Blueprint
Key Takeaways Insourcing and outsourcing are not your only options — there's also partnersourcing , or collaborating with a trusted partner to develop and deliver the bes…
Is Your IT Organization a Marketing One?
Key Takeaways IT may fear the "M" word, but embracing marketing can help make the IT department more approachable and understanding of its customers' needs. …
The Trust Equation
Stephen J. Laster is Chief Digital Officer, McGraw-Hill Education. He is Editor of the EDUCAUSE Review Viewpoints department for 2012. From 2006 through the summer of 2012, I ha…
Service Blueprinting: Transforming the Student Experience
Mary Jo Bitner is Professor of Marketing, PetSmart Chair, and Executive Director of the Center for Services Leadership in the W. P. Carey School of Business, Arizona State University. Amy L. O…














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