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Annual International Conference on Journalism & Mass Communications (JMComm 2012)
The media industry, in many respects, is at a crossroads as it seeks to come to terms with developments in technology that simultaneously allow new heights of journalistic excellence, as well as the emergence of more worrying trends such as "fake" journalism.
In this digital age, communication ethics - the codes, moral standards and values followed by media organizations and in human communication, are more significant than ever before. Therefore, we need to explore how media can be socially responsible and provide true, accurate, comprehensive and objective information, and try to resolve the conflict between communication freedom, public interest and social impact.