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May 1st, 2014
1:30 PM - 2:30 PM
Harborside Ballroom Foyer
Eastern Time
Engaging your target audience requires intelligently communicating your college or university's brand and strategic advantages through a distributed network including websites, portals, social media, and mobile devices. The web landscape is vast and decentralized, and aggregating content sources through a unified and cohesive strategy poses significant challenges. This presentation will demonstrate how to design a flexible website architecture facilitating the publishing, sharing, and syndicating of content across an organization's distributed web ecosystem.