Mining Social Media to Make Decisions

Learn how to utilize social media listening tools to aggregate information about your technology offerings from various channels (Twitter, Facebook, blogs, forums, news, etc.). Campus constituents such as the student body frequently turn to social media to express their excitement or concerns about technology, and social media listening tools enable us to collect and mine this data. Discover how to build a similar program for your institution and how to provide reports to your organization's leadership on what's trending for your campus via social media.

OUTCOMES: Identify key data-driven decision-making opportunities available via social media listening * Investigate how to create a social media listening effort * Pinpoint additional opportunities for knowledge building and decision-making arenas appropriate for social media listening