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City: 
Amman
State: 
Jordan

Innovation and entrepreneurship are tightly coupled concepts. Innovation involves designing new ways of conceptualising, developing and producing a range of goods and services which society requires. Although inventing new things may be seen as part of innovation, innovation does not exclusively rely on new discoveries. Rather it can stem from simply seeing new ways of satisfying demand. Thus innovation is not a synonym for invention and almost anyone can come up with new innovations.