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Jun 25th, 2014
10:30 AM - 11:15 AM
Sound Room
Pacific Time
Effective leaders use a variety of strategies for communication. Understanding how to develop and use strategic communications in a number of forms provides tools for effective leadership. The session will review forms of communication and offer specific examples of how to communicate more effectively across multiple audiences. It will explore the power of politics in forming and delivering communications to leadership, peer groups, and end users while exposing the rapid rise of social media as new forms of communication channels. It will also bring to light the importance of collecting data and working to actively make sense of that data in your campus communication plan.


  • Understand the basic principles of communication theory and how communication drives innovation
  • Understand the importance of strategic communications to the campus executive team as well as informal communication
  • Understand the role that data plays in strategic communications and the importance of using understandable data in strategic communications


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