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Academic analytics, although a relatively new concept, refers to the analysis of data to help educational institutions monitor progress on key institutional goals, such as student retention, faculty productivity, and the impact of outreach and engagement. Below are articles, presentations and seminars that further discuss the use of academic analytics in higher education.
The new EDUCAUSE E-Book Game Changers: Education and Information Technologies, which is a collection of chapters and case studies contributed by college and university presidents, provosts, faculty, and other stakeholders. The following chapters from the book specifically address the use of academic analytics in higher education.
Other Resources on Academic Analytics include:
- Analytics in Higher Education: Establishing a Common Language, ELI White Paper, January 2012. The intent of this paper is to present the different descriptions of the various types of analytics being discussed in the academic and practitioner literature.
- 7 Things You Should Know About Analytics. EDUCAUSE 7 Things You Should Know series, April 2010. This two page brief provides a description of analytics and how these data tools provide statistical evaluation of rich data sources to discern patterns that can help individuals at companies, educational institutions, or governments make more informed decisions.
- Academic Analytics. EDUCAUSE White Paper, October 2007. Authors Diana G. Oblinger and John P. Campbell highlight what IT and institutional leaders need to understand about academic analytics, including changes it may require in data standards, systems, processes, policies, and institutional culture.
- Action Analytics: Measuring and Improving Performance That Matters in Higher Education. EDUCAUSE Review, Volume 43, Number 1, January/February 2008. This article discusses the action analytics of the future that will better assess students’ competencies. The authors explain that by using individualized planning, advising, and best practices from cradle to career, action analytics solutions will align interventions to facilitate retention and transitions and will fully maximize learners’ success.
- Academic Analytics: A New Tool for a New Era. ELI Web Seminar, October 8, 2007. Audio and slides from the presentation. The session will be based on an article [PDF 601 KB] published in the July/August 2007 EDUCAUSE Review by John Campbell, Peter DeBlois, and Diana Oblinger. The speaker John Campbell explores the role of IT in analytics projects while highlighting some early projects.
- Academic Analytics: The Uses of Management Information and Technology in Higher Education. ECAR Research Study Volume 8, 2005. The following chapters specifically discuss using learning analytics to increase student retention and monitor student academic success.
- Chapter 7, Advanced Applications of Academic Analytics (Page 76, Student Services)
- Chapter 9, Academic Analytics in the Future of Higher Education
- Doing Academic Analytics Right: Intelligent Answers to Simple Questions. ECAR Research Bulletin, Number 2, 2011. This ECAR research bulletin explores the various factors that must come together for an institution to have an academic analytics infrastructure that is flexible, agile, appropriately structured, and cost-effective. It examines not only appropriate technologies but, more importantly, the critical roles that stakeholders and governance play in setting the stage for success.
- Opening the Door to New Possibilities Through the Use of Analytics. EDUCAUSE Learning Initiative, Annual Conference, February 2011. This session will explore some of the uses of analytics and the challenges institutions will face in the upcoming years.
- Signals: Applying Academic Analytics. EDUCAUSE Quarterly, Volume 33, Number 1, 2010. This article describes the Signals project at Purdue University, which has delivered early successes in academic analytics, prompting additional projects and new strategies.
- Using Analytics to Intervene with Underperforming College Student. EDUCAUSE Learning Initiative, Annual Conference, January 20, 2010. This is a video recording of a presentation.
Updated July 2012
EDUCAUSE Staff Picks
The entire issue of EDUCAUSE Review Online, July/August 2012 is devoted to the topic of analytics in higher education. Subjects explored include how the use of analytics can help address higher education accountability, affordability, productivity, and student success.
Understanding and Managing the Risks of Analytics in Higher Education: A Guide, June 2012. This guide provides an introduction to the major risk categories faced by a higher education institution considering investments in time, energy, and money in analytics work. Under the right circumstances, decision making can be enhanced by the tools and techniques of analytics; large data sets, analytics engines, and new data visualization techniques have considerable potential to enhance both student learning and institutional business intelligence. However, careful consideration must be given to the risks of such investments for those in institutional leadership roles as well as the risks associated with data and information governance, compliance, and quality.
Analytics in Support of Student Retention and Success, ECAR Research Bulletin, April 2012. This bulletin describes an analytics system that Bowie State University (BSU) has implemented and is enhancing in order to improve the retention and success of at-risk students. While BSU has a substantial population of such students, the approaches taken are broadly applicable since many institutions have students in this category.
Library Items on this Topic
EDUCAUSE Library Items for Academic Analytics
- Building Blocks for College Completion: Blended Learning
December 11, 2012
Ten projects funded by Next Generation Learning Challenges (NGLC) in the initiative’s first round of investment in 2011, known as Wave I, sought to scale the adoption of blended learning model…
- Breakthrough Models for College Completion: The Next Generation of Models for Higher Education
November 28, 2012
This compilation of Next Generation Learning Challenges (NGLC) grantee profiles illustrates the innovative approaches of 10 new postsecondary degree program designs awarded grants under NGLC&…
- College for America
November 28, 2012
Focused on “unconfident learners”—those who are familiar with educational failures, unsure of their abilities, or balancing the demands of work and family—the College for America program …
- Rio Salado College
November 28, 2012
Rio Salado College is creating new processes to make college completion more attainable for early college high school students, workers of partner employers, and individuals with substantial cred…
- Personalized Learning at Northern Arizona University
November 28, 2012
Northern Arizona University is launching a Personalized Learning program in spring 2013 to offer bachelor’s degrees that are more accessible, flexible, and efficient. Each degree program has a …
- Altius Education’s Ivy Bridge College
November 28, 2012
Altius Education’s model is a competency-based, holistic approach to online education addressing four critical needs: student support, engagement, remediation, and affordability. Altius’ Heli…
- Hallmarks of the Breakthrough Models, #2: Student Support
January 23, 2013
Editor’s Note: This post is the second in a series from Next Generation Learning Challenges (NGLC). Each post highlights a distinguishing design characteristic of NGLC’s recently funded Bre…
- Beyond Retention: Using Targeted Analytics to Improve Student Success
July 18, 2012
Loralyn Taylor is Director of Institutional Research and Registrar, and Virginia McAleese is Professor and Director, Academic Success Center, at Paul Smith’s College of…
- Learning Analytics: Using Big Data to Predict Student Success
June 11, 2012
Join Malcolm Brown, EDUCAUSE Learning Initiative director, and Veronica Diaz, ELI associate director, as they moderate this webinar with Sebastian Diaz and Hae Okimoto on a multi-institutional pr…
- Student Success at Scale: What Have We Learned from Applying Technology to Persistent Challenges? - Sponsored by IHD ServiceDesk
November 7, 2012
A session at the EDUCAUSE Annual Conference 2012
Multiple efforts are under way to leverage technology to improve student success, including initiatives in online courseware, adaptive learning, social media, and learning analytics. What have we…