Considering a Marketing and Communications Approach for an Institutional Repository Published: Sunday, January 1, 2006 Briefs, Case Studies, Papers, Reports Author(s) and Contributors: Author(s): Heleen Gierveld Source(s) and Collection(s): Sources(s): Community ParentTopics: Digital Collections Digital Content Institutional Repositories Scholarly Communications Abstract The author proposes a market-oriented approach to increase the rate of deposit to an Institutional Repository. Download Resources Access HTML