The Digital Medium Meets the Advertising Message Published: Saturday, January 1, 1994 Briefs, Case Studies, Papers, Reports Author(s) and Contributors: Source(s) and Collection(s): Collection(s): Educom Review (Archives) Abstract Interactive television will have a profound effect on marketers' ability to sell goods and services. The result will be a new relationship--not yet clearly defined or understood--between buyer and seller. Download Resources Access HTML