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Market Profile: Rich Mobile Application Platforms for the Smartphone 2010

Tuesday, July 6, 2010


Rich mobile applications (RMAs) provide powerful opportunities for institutions to interact with students, faculty, and staff via the smartphones in their pockets. RMAs integrate with and leverage advanced device features, such as accelerometers and global positioning system (GPS) chips. While the RMA market is still nascent, complex, innovative, and competitive, demand for smartphone-enabled applications is growing, and enterprise RMAs are rapidly shifting from "nice to have" to "mandatory." This study examines the current strategies of the leading RMA platform vendors and discusses options for addressing issues of portability across platforms.

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Burton Group ( provides technically in-depth research and advisory services for colleges and universities, government agencies, and commercial enterprises. Burton Group's practical and unbiased research and advice helps technologists make smart IT infrastructure decisions in increasingly complex environments. Burton Group covers directories, identity management, application platforms, architecture, and network and telecom infrastructure topics. Like ECAR, Burton Group is an unbiased advocate for the user and more than 80% of Burton Group's clients are user organizations rather than suppliers. EDUCAUSE member institutions can become users of Burton Group research services through EDUCAUSE pricing. Burton Group is an ECAR partner and can be contacted by email at or by telephone (801-523-6023).

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