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Returning the Researcher to the Library: Understanding the Next-Gen User
Thursday, June 4, 2009
Usersâ€™ expectations of information search changed dramatically in the wake of Google and continue to evolve. Some studies point to a slow, but steady disintermediation of the library from the research process. Yet, libraries have a powerful competitive advantage in the quality, breadth and authority of their content â€“ an advantage recognized and valued by users, especially in the academic library. This four-part series explores how libraries are taking back their role as the starting point for research by focusing on the user experience and supporting it with innovative technology. The opening learning session in the series â€“ Understanding the Next-Gen User â€“ brings together Joan Lippincott and Alison Head, leaders in research on next-gen research habits, for an insightful exploration into the needs and expectations of students and how libraries can respond in ways they respect and understand.