Abstract
Michael Schrage, currently a research associate with the MIT Media Lab, is a widely read author whose soon-to-be-published book, Getting Real, focuses on the role of modeling, prototypes and simulations as media for innovation. Previous works included Shared Minds and No More Teams--books about successful collaboration and collaborative media in business, art and the sciences. His work can also be found on the pages of Wired and Computerworld magazines. In addition, Schrage serves as a Merrill Lynch Forum Innovation Fellow, and as executive director of Merrill Lynch's Academic Venture PhD Competition.