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Teens and media: a full-time job

Sunday, January 1, 2006


Results of the 2006 Teen Trend study indicate that U.S. teenagers spend more than 72 hours per week using electronic media, which includes the Internet, television, cell phones, video games, and music. The study, which is in its third year, was conducted by the Harrison Group and sponsored by VNU Business Media. Jim Taylor, vice chairman of the Harrison Group, said that the prevalence of these forms of media causes teens to see themselves as stars of their own reality television shows."Teen life," he said, "has become a theatrical, self-directed media production." Among specific findings of the study: 68 percent of teens have profiles on social networking sites, about 75 percent spend two to three hours a day listening to or downloading online music, and about half of the teens who download music believe that it is legal.

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