Increasing Awareness of IT's Value through Marketing: The Key to IT-Business Integration

"Marketing" is one of the most misunderstood words and underleveraged tools in IT today, especially in higher education. Although it is generally perceived by IT as touchy-feely or fluff, marketing ensures that IT's value is understood across the institution. Today's IT organizations are doing incredible work, delivering value and impacting their colleges, yet they suffer from a lack of credibility and recognition. This highly engaging expert panel discussion will provide success stories and lessons learned to help you understand the power of marketing and position your organization as a strategic partner and valuable asset, as well as provide proven strategies and techniques to help create an awareness of IT's value to your institution.