Main Nav

Tuesday
Jun 12th, 2007
2:30 PM - 3:15 PM
Piedmont (Lobby Level)
Mountain Time
Too often, we as leaders in IT get caught up in putting out fires, personnel issues, budget problems and security that we forget that we are unique. More importantly, we do not take the time to look at our accomplishments and tell someone. When I refer to telling someone, this is not our customer base that responds with, "oh, thanks." What is really being said is, "I have no idea what it took to accomplish what you did but it works." I am referring to telling our vendors in technology what we are doing and why it is special. Leaving public relations (PR) to say what we do and how we do it is a dead end. Not that they are not interested, they just do not understand technology and what is being accomplished. Take control of your PR and let those who understand what you are doing tell your story. In 2006, CSU had 10 national press releases that originated from the IT department. This is what can be built with some imagination and the ability to effectively communicate technological advancements.
Speakers
Resources


Close
Close


Annual Conference
September 29–October 2
Register Now!

Events for all Levels and Interests

Whether you're looking for a conference to attend face-to-face to connect with peers, or for an online event for team professional development, see what's upcoming.

Close

Digital Badges
Member recognition effort
Earn yours >

Career Center


Leadership and Management Programs

EDUCAUSE Institute
Project Management

 

 

Jump Start Your Career Growth

Explore EDUCAUSE professional development opportunities that match your career aspirations and desired level of time investment through our interactive online guide.

 

Close
EDUCAUSE organizes its efforts around three IT Focus Areas

 

 

Join These Programs If Your Focus Is

Close

Get on the Higher Ed IT Map

Employees of EDUCAUSE member institutions and organizations are invited to create individual profiles.
 

 

Close

2014 Strategic Priorities

  • Building the Profession
  • IT as a Game Changer
  • Foundations


Learn More >

Uncommon Thinking for the Common Good™

EDUCAUSE is the foremost community of higher education IT leaders and professionals.