Board of Directors Meeting Minutes, May 17, 2007, Washington, D.C.

Attending: Board Members John Bucher, Brian Hawkins, John Hitt, Rebecca King, Lucinda Lea, Tracy Mitrano, Margaret Plympton, Scott Siddall, David Smallen, Kathleen Santora, and Ellen Waite-Franzen.

Absent: Jerry Campbell and Marilyn McMillan.

Also present: Staff Members Denny Farnsworth, Cynthia Golden, Richard Katz, Mark Luker, and Diana Oblinger.

The meeting was called to order by Chair John Bucher at 12:40 p.m.

Motion: That the minutes from the January 25, 2007 Board Meeting be approved.
Motion made by: Lucinda Lea
Seconded by: Ellen Waite-Franzen
Passed by unanimous vote


President's Report

  • The Recognition Committee has named Greg Jackson as the recipient of this year’s Leadership Award, and it named U-Portal as the recipient of the Catalyst Award.
  • Core Data is active as a service; submissions are still coming in daily.
  • The Student Loan scandal broke during the 2007 and 2008 Program Committee meetings. This sparked a discussion of a Code of Ethics statement for EDUCAUSE members. Staff execs will discuss the issue of ethics, develop a plan, and bring it to the board.
  • Catherine Yang and Beverly Williams have been promoted to the position of Senior Director. Hawkins indicated that we these two positions in place, he did not believe it would be necessary to have a COO in Boulder.
  • Member Satisfaction Survey – Member Satisfaction is the second highest it has been, down on average .02 from last year. This change is not statistically significant. Noticeable is the significant rise in respondent satisfaction with: (1) EDUCAUSE speaking as the voice for IT, and (2) EDUCAUSE as a respected member of the higher education community.

Highlights of Vice President Cynthia Golden’s Report

  • Regional conferences – registration and attendance is at the same point or ahead of past years. This is an indication of the success of the regional conference strategy. There is a low overlap with annual conference attendees. Regional conference program committees are very enthusiastic about their work and appreciate the opportunity for the volunteer experience.
  • This summer will be the last meeting for SAC in Snowmass at Aspen, at least for a while. Selection of a new site is underway.
  • Functional Title Survey – members have updated their titles and areas of responsibilities. We had about a 30% response rate. This will help us to better target our products and services.

Highlights of Vice President Richard Katz’s Report

  • Everything is going well with ECAR; we currently have 430 subscribers. We just sent out the study on IT and Business Continuity. In December, ECAR will publish a study of the IT help desk in higher education, and in January, ECAR will publish its study of IT governance in higher education. ECAR will deploy surveys of IT security and identity management in Europe and Australia in July.
  • Grand Challenges Issues – Katz is working on a new vision and strategy for IT and this is being done in conjunction with representatives from higher education, ECAR Fellows, with AGEISS. Part two will be the creation of a document with a significant number of provocative essays concerning the vision and strategy for IT.
  • EDUCAUSE Australasia conference was held two weeks ago and was very successful. More than 500 delegates participated in the conference which was held in Melbourne. The next EDUCAUSE in Australasia conference will be held in Perth, Australia in May 2009.
  • Katz will be leaving for Europe in June for an extensive trip to survey European institutions and to undertake case studies of IT practices in European universities. Katz will perform this work with Ted Dodds, CIO of the University of British Columbia.

Highlights of Vice President Mark Luker’s Report

  • Luker is point person for Cyberinfrastructure Summit, part of the Grand Challenges initiative on this topic.
  • The States Net working group is active and working with the I2/NLR merger.
  • The Policy Conference ended today and was very successful.

Highlights of Vice President Diana Oblinger’s Report

  • As part of the analytics Grand Challenge work, an overview article of analytics will be released in the next issue of EDUCAUSE Review.
  • To provide additional information about analytics, a “guide to analytics,” modeled after ELI’s Guide to Podcasting, is under development. The goal is to have at least part of the material publicly available by the EDUCAUSE conference.
  • ELI has been experimenting with the use of visual elements on the Web and in sessions, such as the use of screen casts and video.
  • The ELI membership model has been restructured. The new membership fee is $2,500 annually; prepaid seats at the events (e.g., the ELI Annual Meeting and the focus session) have been eliminated. Members will receive a significantly discounted registration fee instead, so that members only pay for events in which they participate.
  • To promote the new membership structure a CD has been developed and will be mailed to members and prospective members.
  • ELI is developing additional Discovery Tools. One type of Discovery Tools provides time-saving workshop guides for faculty development. Others focus on implementation of technologies such as podcasting.

Review of 2006 Audit and Management Letter

The discussion was led by Peggy Plympton, Chair of the Audit Committee.
The Minutes of the Audit Committee Meeting were reviewed.

  • Reviewed the financial statements and management letter.
  • Noted that we received an unqualified audit.
  • Pointed out the strengths of no long term debt and adequate reserves.
  • Michelle McIrvin is working to increase her understanding of grant funding.
  • Plympton noted that in the Management Letter, the auditors noted that they prepared the financial reports, which is a procedural weakness. The issue was discussed and staff will research the preparation of the financial statements and report back to the board.
  • The auditors recommended revising the investment reconciliation and that revision is in process by the staff.
  • Plympton pointed out the audit adjustments and noted that none of them were material.
  • The auditors recommended formalizing and documenting all financial procedures, and that process has been begun by the financial staff.
  • The auditors also recommended formalizing and documenting the process for review and determination of compensation for all highly compensated employees.

The Audit Committee moved to accept the audited financial statements.
Passed by unanimous vote


Financial Update

In addition to the material in the Agenda Book, Hawkins noted that we are $350,000 ahead of budget at this time of year.

Investment Update

In addition to the material in the Board book, the FISN portfolio grew by $188,000 in April.

Investment Update

  • Luker discussed the workings of the Policy Program as presented in the Agenda Book. He also highlighted the other higher education organizations we work with: CNI, ARL, CLIR, ALA, NACUBO, AACRAO, NACUA, and others.
  • Luker introduced the Policy staff that joined the meeting: Wendy Wigen, Heidi Wachs, and Garret Sern.
  • Luker highlighted the work being done on net neutrality as presented in the Agenda Book.

Motion: That the 2007 policy priorities, as discussed and explained, be approved.
Motion made by: Tracy Mitrano
Seconded by: Ellen Waite-Franzen
Passed by unanimous vote


Update on the Content Initiative

The discussion on content initiative was led by Cynthia Golden and Catherine Yang. The following identifies the elements under consideration as the Content Initiative is designed.

The content EDUCAUSE produces and harvests our community efforts and our face-to-face conferences are all related. Looking at EDUCAUSE activities through these three filters provides a framework for thinking about how we serve our community.

Sources of input for the Content Initiative during the last year:

  • PD Committee
  • Institute Faculty Meetings
  • 20-20 Working Group
  • Surveys

Themes observed in constituent input:

  • Leadership Development
  • Personalized Curriculum
  • Audience Focus and Engagement – much greater than CIOs
  • Globalization
  • Threats – competition from other organizations, not just non-profits; leading to a dilution of mindshare and revenue



  • More “cradle to grave” leadership programming – working to answer the question of when to engage along the career timeline
  • Working on new program for those new to higher education, temporarily called Higher Ed 101
  • Looking at new ways to engage audiences


  • Constituent Groups
  • Volunteerism
  • Member Engagement

Content Creation and Delivery

  • Conducting audience research
  • Examining content consumption trends
  • Expanding the use of multimedia/graphics as a tool
  • Google has become a key way of accessing the EDUCAUSE Website
  • Investigating ways to identify and focus upon audience – different for each audience
  • has been created as an intersection of content and community

Content consumption trends

  • We are improving indexing techniques for Google searches
  • Increasing influence of social media – blogs, podcasts
  • Syndication
  • Traffic/reputation comparisons

New Business

There was no other new business
At this time, the Board moved into executive session.