Native, Mobile, and Hybrid: Choosing the Right Campus Mobile Platform

Despite increasing interest from students and employees in campus-specific native mobile apps, many technology leaders still hesitate to make the investment due to confusion over the variety of mobile strategies available, the growth of the mobile web, limited technical resources, and reluctance to duplicate ongoing mobile efforts. Through hands-on exercises, technology leaders and managers attending this session will compare and contrast examples of several popular native and mobile web platforms to inform their selection of the mobile platform that most aligns with their institution's technology strategy and culture.

Outcomes: Discover out-of-the-box and custom features and functions of several popular campus mobile platforms * Compare and contrast the advantages and overlaps of native app, mobile web, and hybrid mobile framework approaches * Determine your organization's readiness to adopt a unified mobile app platform and strategy, including how to engage the campus community in planning and creating a mobile-aware and mobile-friendly campus