Cookies

Updated: 07/16/2020


EDUCAUSE places small files, known as “cookies,” onto your computer to collect information about how you browse our website.

Cookies are used to:

  • Measure how you use the website so it can be updated and improved based on your needs
  • Remember the notifications you've seen so that we don't show them to you again
  • Identify you once you've logged in to the site

Cookies are small text files that web servers typically send to users’ computer when they visit a website. Cookies are stored as text files on users’ hard drive, and can be accessed by web servers when the user visits a website or views an advertisement.A session cookie is a cookie that stores information as a user is using the Site but is deleted once the browser session is finished. A persistent cookie is a cookie that stores information as a user utilizes the Site and stores and uses that information in connection with future visits of the user to the Site. Third-party cookies and/or web beacons are cookies or web beacons provided by our technology and/or advertising partners. Any third-party cookie or web beacon that we authorize for use on the Site only collects that information described below for the same stated purposes as if we were directly collecting the information.For a third-party cookie or web beacon, the third-party will have access to the collected information in order to provide us with information or services to enhance the performance and functionality of the Site.

You can find out how to manage or disable cookies at usa.gov.

How We Use Cookies

Measuring website usage (Google Analytics)

We use Google Analytics to collect information about how people use our website. We do this to make sure it is meeting your needs and to investigate ways to improve your experience. You can opt out of Google Analytics tracking.

Google Analytics stores information about:

  • The pages you visit
  • How long you spend on each page
  • How you got to the site
  • What you click on while you're there

We do not collect or store your personal data (e.g., your name or address), so this information cannot be used to identify who you are.

The following cookies are set by Google Analytics:

Name Purpose Expires
dc_gtm_UA-# Used by Google Tag Manager to control the loading of a Google Analytics script tag. when you close your browser
_ga Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 2 years
_gat Used by Google Analytics to throttle request rate. when you close your browser
_gid Registers a unique ID that is used to generate statistical data on how the visitor uses the website. when you close your browser
collect Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels. when you close your browser

Measuring website usage (Siteimprove)

We use Siteimprove to collect information about how people use our website. We use Siteimprove to keep track of pages with broken links and identify potential accessibility improvements.

Siteimprove stores information about:

  • The pages you visit
  • Broken links you click
  • Where you visited next

We do not collect or store your personal data (e.g., your name or address), so this information cannot be used to identify who you are.

The following cookies are set by Siteimprove:

Name Purpose Expires
nmstat Used to determine if the user has visited the website previously. 999 days
siteimproveses Used to register the order of pages that the user has visited on the website. when you close your browser
image.aspx Registers a page view in Siteimprove. when you close your browser

Measuring website usage (Selligent Marketing Cloud)

We use our email marketing system, Selligent Marketing Cloud, to deploy a cookie when you interact with a marketing communication, such as a marketing email, to collect information about website usage.

Informz stores information about:

  • Your email
  • Which pages you visited
  • Your history arriving at our website

We use this information to evaluate the effectiveness of our marketing campaigns and personalize your experience by recommending relevant EDUCAUSE programs and services to you.

The following cookies are set by Selligent Marketing Cloud:

Name Purpose Expires
sbt_i Tracks visits to website and landing pages; potentially correlates visits with email opens and/or clicks. 365 days
sbt_p Tracks visits to website and landing pages; potentially correlates visits with email opens and/or clicks. 365 days
sbt_pi Tracks visits to website and landing pages; potentially correlates visits with email opens and/or clicks. 365 days
sbt_dnt Keeps a record if DNT is enabled 31 days
sb_<universeGUID> Third-party cookie, additional unique identifier. Tracks visits to website and landing pages; potentially correlates visits with email opens and/or clicks. 10 years

Measuring website usage (Feathr)

We use Feathr cookies to understand users’ browsing and buying activities so that we can measure the success of online advertising campaigns we run on the Site. Our Site also uses web beacons (either directly or from our partners), along with cookies, to determine if a user has visited a particular website. These beacons aid in providing more relevant advertising to the user, as well measuring the success of an advertising campaign, but provide no personally identifiable information.

The cookies and web beacons we use collect non-personally identifiable information about users of the Site, including: browser used to access the site, date and time, the URL of the page being loaded, users who have visited a particular website(s), any previously assigned cookie identification (a unique identifier assigned to a user to identify repeat visitors), browser window size, the geographic location of the user, device and operating system used to access the Site. The information we collect from these cookies and web beacons is used to determine information about a user’s visit to our Site, including the number of visits, average time spent, pages viewed, navigation history through the website, and other statistics. This information is used to enhance the users experience while visiting our Site and to improve the performance of our Site by, among other things, allowing us to monitor Site performance, making the Site easier to use, measuring the effectiveness of promotional placements, and tailoring the Site (including the ads and offers a user receives) to better match a user’s interests and preferences.

Website operation

The system that runs our website sets cookies to allow it to run smoothly.

Name Purpose Expires
sc_expview Stores whether or not the Sitecore Experience View Mode is enabled. This cookie is not used to identify individuals using the website. when you close your browser

Doubleclick for Publishers (DFP)

We use Doubleclick for Publishers (DFP), by Google, to display ads in EDUCAUSE Review, the library, and the career center. DFP uses cookies to improve reporting on campaign performance and to avoid showing ads the user has already seen. Cookies themselves contain no personally identifiable information. Depending on the publisher’s and user’s settings, information associated with cookies used in advertising may be added to the user’s Google account.

Name Purpose Expires
r/collect Collects data to measure efficiency of viewed or clicked ads when you close your browser

Vimeo

Some of our embedded videos from Vimeo use cookies.

Name Purpose Expires
vuid Vimeo Analytics unique ID 2 years