The EDUCAUSE Corporate Partner Promotional Toolkit
Thank you for partnering with EDUCAUSE! Here, you'll find tips, templates, and other marketing assets that you can use to promote your partnership with us and your engagement in our conferences and events.
Getting Started
Get to know EDUCAUSE.
Download the guide below to learn more about EDUCAUSE, your member benefits, and additional ways to get engaged.
Get to know our brand guidelines.
When referring to your partner status, use the following naming convention (based on your partner level):
- Company Name, EDUCAUSE Mission Partner
- Company Name, EDUCAUSE Strategic Partner
EDUCAUSE trademarks, service marks, logos, trade dress, and any other identifying marks or insignia (collectively "EDUCAUSE's Trademark") should only be used in a manner that follows these incorporated guidelines to maintain brand integrity:
- EDUCAUSE trademarks should not be used on a heavily textured, colored, or patterned background.
- Keep the trademarks separate from other elements within the design space by maintaining a measure of white space around it, regardless of the medium.
- EDUCAUSE should be written in all uppercase and any copy should not imply that EDUCAUSE endorses your company's presence at our events or its products and services.
Download your medallion and create a strategy.
Work with your marketing or PR team to strategize when, where, and how you'd like to promote your partnership with EDUCAUSE. Review the tips and templates below to incorporate into your promotions and preferred communication channels.
Also, be sure to download your partner medallion to add to your website, email signature, and other marketing materials. You'll find two variations to choose from within the files below.
Tips and Templates
Use your daily emails to let your contacts know about your partnership with EDUCAUSE.
Example:
EDUCAUSE [Insert Partner Level]
[Insert Company Name] is a proud [insert partner level] of EDUCAUSE. Contact me to learn more about how we're working with EDUCAUSE to support you and your peers across higher education technology.
Are you engaging on our community platform, EDUCAUSE Connect? Update your email discussion signature to promote your partnership with us. Simply:
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Visit EDUCAUSE Connect and sign in via your EDUCAUSE Profile
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Click your photo in the top right corner and select "Profile"
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Select the "My Account" tab and click "Discussion Signature"
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Add your partner status (and other details that you'd like to share) and click save
![Discussion Signature. Default Signature [FirstName] [LastName], [JobTitle], [CompanyName], EDUCAUSE Mission Partner.](https://www.educause.edu/-/media/images/educause/corporate/corporate-partner/2024/toolkit/example-educause-connect-signature.png)
Use your personal and company social media channels to consistently promote your partnership with EDUCAUSE, announce new resources and engagement opportunities, and more.
Feel free to use these social media graphics that we've crafted for you in your posts.
Mission Partner Graphics:
Strategic Partner Graphics:
Don't forget to:
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Follow our social media channels and tag EDUCAUSE in your posts (we just might give you a reshare!). You can find us on:
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Cross-promote with other EDUCAUSE members that you may collaborate with this year.
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Go multimedia. The more interesting you can make your posts using slides, pictures, graphics, and video, the more effective they will be.
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Have a conversation and make connections. Use a natural voice in your posts, reply to others' posts when you can, and build rapport with your followers.
Add the slide below to your company presentations to keep our partnership top of mind with event attendees.
Use the sample message below to share the news about our partnership or your engagement in EDUCAUSE conferences and events in your organization's newsletters and email announcements.
General partnership letter:
Dear (insert your colleague's name),
I'm thrilled to announce that we have recently partnered with EDUCAUSE as a [insert partner level].
Throughout the year, we will be working closely with EDUCAUSE and institutional community members like you to [insert details about the focus of our partnership].
We look forward to supporting you and your institution as an EDUCAUSE [insert partner level]. If you have questions, please contact me.
Best regards,
[Name]
[Title]
[Organization]
[Partner Level/Medallion]
If your company is exhibiting at an EDUCAUSE event, like the EDUCAUSE Annual Conference:
Dear (insert your colleague's name),
I'm thrilled to share that this year's EDUCAUSE Annual Conference will take place in-person in Denver, CO, September 29–October 2, and online, and we’re participating.
Along with a deep program of innovative ideas and insights, the conference is the best place for the higher education technology community to connect and share experiences. I hope you will join us and spread the word by encouraging your professional colleagues and friends to attend as well.
When it’s time for the event, please find our booth in the EDUCAUSE Commons (a.k.a the Exhibit Hall) at the in-person event in Denver.
We’re happy to help answer your most urgent questions, provide useful information and resources, and engage with you more deeply about your needs now and in the future.
Stay tuned for registration details and make plans to join us at EDUCAUSE 2026!
Best regards,
[Name]
[Title]
[Organization]
[Partner Level/Medallion]
If your company is presenting at an EDUCAUSE event, like the EDUCAUSE Annual Conference:
Dear (insert your colleague's name),
I'm thrilled to share that this year's EDUCAUSE Annual Conference will take place in-person in Denver, CO, September 29–October 2, and online, and we’re participating.
Along with a deep program of innovative ideas and insights, the conference is the best place for the higher education technology community to connect and share experiences. I hope you will join us and spread the word by encouraging your professional colleagues and friends to attend as well.
When it’s time for the event, please make plans to attend our session, [insert presentation name], where we'll dive deeply into [insert your presentation topic].
Stay tuned for registration information and make plans to join us at EDUCAUSE 2026!
Best regards,
[Name]
[Title]
[Organization]
[Partner Level/Medallion]
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Display advertising: Launch an ad campaign on popular EDUCAUSE web pages.
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Content Alerts: Secure a highly visible, monthlong ad position in a weekly EDUCAUSE Review email Content Alert (sent to 78,000 individuals).
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Ad retargeting: Strategically serve ads to EDUCAUSE website visitors wherever they go online. As a bonus, you'll receive detailed reports of your campaign results, including the number of impressions and clicks and the geographic locations of where your ads are served.
*Don't forget, some (or all) of these advertising opportunities may be included in your partner package. Contact our corporate team to confirm and to co-develop a strategy!
Have Questions?
Our corporate team is happy to help! Contact us at [email protected]. Thank you for your partnership and we look forward to collaborating with you.