Enterprise CRM

This EDUCAUSE community group is focused on Enterprise-level CRM. CRM is a critical toolset for driving revenue and student success. This group will support marketing and IT professionals who are involved in implementing CRM products to engage with the university’s customers (e.g., admissions interactions with prospective students, alumni affairs interaction with donors, research department’s interaction with federal agencies). The group will also explore ways that marketing and IT can work together more effectively and create opportunities for members to share their campus efforts, methodologies, frameworks, and success stories. This group will meet at the EDUCAUSE Annual Conference and will use EDUCAUSE Connect to discuss issues throughout the year.

Group Leaders


Carrie Shumaker

University of Michigan-Dearborn
Committee Member: 2021-Present